4th SICB -2016

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Impact of Open Source Mindset on Business Model
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Dissanayake, C.R.W.W.; Yatigammana, M.R.K.N.
The expanded rivalry in the business sector and the mind boggling advances with an awesome measure of instability, the improvement procedure for developments has been tested to use information outside the association's limits. Open Source programming has turned into the new IT fever. Be that as it may, is it a good fit for specific business? Open Source programming is not a normal advertising built up IT fever, nor is it driven by any single organization's motivation. It is driven by countless IT experts around the world who have understood this strategy for creating and circulating programming to be far prevalent conventional business techniques. The accompanying passages ought to give a sufficient intensive lesson on the theme to shape an own particular decision. Scope of the examination take a hypothetical way to deal with the subject of openness. Motivation of the study is to eye the open source (and open design) as a probability to utilize outside components of developments to make new arrangements in a dynamic situation. It will examine the perspective of the users towards the open source and the behavioral patterns. This paper attempts to identify the impact of the open source mindset towards business model and provide a framework out of it. The data required for this examination undertaking will be gathered by means of essential and optional information accumulation techniques. The essential information was gathered through polls/survey. Auxiliary information was gathered by personal interviews, case studies, scrutinizing reports, articles, modern insights and other distributed material.
The Nexus between Employee Induction and Job Satisfaction: A Case of Executive Level Employees in Ceylon Tea Services PLC
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Rebecca, E.; Bandara, M.M.M.; Weeresinghe, T.D.; de Alwis, A.C.
Induction is an important Human Resource Management (HRM) function which organizations should engage in with the overall aim of increasing organizational productivity and employee motivation. According to the extant literatures there is a significance relationship between induction program and job satisfaction of employees. Thus, induction has an important part to add value to the employee commitment through its effectiveness. The primary objective of the current study was to explore the relationship between current induction programs of the selected company and employees' job satisfaction. Consequently, this study investigates how each component of induction affect to the employee satisfaction. Seventy four (74) executives those who have completed a continuous service period of 3 years in the company and have participated for the company induction were selected as the sample. Convenience sampling was applied to select the aforementioned sample. Data were collected through a standard questionnaire. Descriptive statistics and the correlation test were used to derive the conclusions. Findings reveal that 71% of the respondents are either dissatisfied or strongly dissatisfied about the current induction that they have. Further, it is found that there is a positive, but insignificant correlation between current induction programs (including the policy) and job satisfaction of executives in the company. Hence, having assessed the correlation it is recommended to give the program at the beginning of the recruitment and it is suggested to get the participation of senior management, concern on human side when design the program, gradually give introduction on the company and give relevant information gradually. Through following above process can make satisfied employees with the induction program.
Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Munasinghe, U.; Weerasiri, S.
Celebrity endorsement is a form of brand or promotion campaign that involves a famous public figure use his/her fame to promote products and services. In today’s marketplace, consumers of age level of 25-35 years have more purchasing power than ever before. Sri Lankan consumers who are in their 25-35 years age level presents majority of consumers with tremendous disposable income. This research will try to study the impact of celebrity endorsement on purchase decision of age level of 25-35 years in cosmetics and personnel care products industry in Sri Lanka This study is conducted to identify the impact of celebrity endorsement on purchase decision of age level of 25-35 years in cosmetics and personnel care products industry in Sri Lanka. The research framework was based on TEARS models to compare through empirical evidence in order to examine which is better to predict the factors affect to use celebrity endorsement. One of the methods of gathering reliable primary data is direct interviews on judgmental sampling, so questionnaire survey will conduct to carry out the research. Descriptive and Inferential statistics, regression model will be carried out in order to provide the findings from collected data. This empirical study offers implications for marketers who use celebrity endorsements as their promotion campaign to increase consumer’s purchasing decision by considering the factors affect to use these services as their future marketing strategies.
Factors Affecting Service Delivery Gaps towards Student Satisfaction; With Special Reference to Administrative Services in Newly Established Universities in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Piyathilaka, M.
This research was designed to analyze the factors causing service delivery gaps towards student satisfaction upon providing services to the students by the administrative officers in newly establish universities. In observation of the present situation of the University and analysis of the secondary data and the literature review, it was evident that there was a problem of student dissatisfaction, frustration regarding the university services which are offered by the administrative officers in the newly established universities. Therefore, this research was developed to analyze the issues of the students in such universities. The main objective of this research was to study and investigate the factors influencing the service delivery gaps such as service reliability, quality, tangibility, empathy and service delivery point satisfaction upon providing services by the administrative officers and relationship between independent variables with student satisfaction in newly established universities. The methodology of the empirical study was shown in this research. The sample, development of the questionnaire, data analysis using Likert scale and analysis of finding using mean and standard deviation were discussed. The research model and operationalization of variables were shown thereinafter. It was revealed that the three factors namely reliability, tangibility and empathy were highly influential to student dissatisfaction. Researcher concludes through his study that there are lapses of reliability, tangibility and empathy which decrease the student satisfaction. The researcher further recommends through developing physical facilities, offering reliable and accurate services and treating empathetic manner to the students can increase the student satisfaction.
Impact of Social Media Networking on Employees’ Productivity
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Weerasekara, S.H.S.M.
Success of any organizations depends on the efficiency of employees. Organizational success generally will determined by employees who believed as you of the main belongings of any group because they are with the capacity of creating value and permit organizations have a lasting competitive benefit. According to the “Social Media and workplace 2012 Report”, the top-line finding that jumped out at me was this: 75 % of workers access social media on the job from their personal mobile devices at least once a day, and 60% access it multiple times a day. Many people comment on many aspects about this statement. However, when considering the IT industry, 71% of organizations block social networks in their organizations because they think that the employees spend more and more time on social media engaging in non-work related activities. So there is different ideas populated in the society and some surveys says that there is impact between social media networking and the employees productivity and some other surveys saying that is no impact between social media networking and the employees productivity. So there is a research gap between these two ideas. Therefore, this study designed to find impacts of social media networking on employees productivity and to find that what is the optimum level of social media networking impact to the employees productivity and to find that the reasons for social media networking in the working hours. The objectives of the study are to find out the Optimum level of social media networking, impact on employees productivity to identify the impacts from social media network to the Employees productivity and to identify the main social media sites which used to access in IT Industry and the reasons for accessing in working hours. Pilot survey conducted after making a rough questionnaire that constructed by extracting questions from recognized questions distributed among two organization of sample population and feedbacks and comments taken to adjust the questionnaire. Primary data gathered using surveys, interviews, and direct observations.
Factors influencing on use of E-banking among Customers of Regional Development Bank in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Kariyapperuma, K.A.D.J.C.; Wickramasinghe, C.N.
The facility of E-banking has been arrived to the current context as an innovation of technological and telecommunication enhancement for some state and commercial banks in Sri Lanka in different manner. As a state special mentioned bank, Regional Development bank which commence especially in rural areas is in the initial stage, of introducing that facility to its customers providing only ATMs and mobile banking in primary stage. In this research it is intended to find what are the reasonable factors influence the use of E-Banking among customers in Regional Development Bank where the customers has low literacy and technology adaptation. The research is based on determining the level of E-banking adaptation in RDB and identifying the difference of willingness to adopt E-Banking between RDB customers and other banking customers who are using E-Banking. Determining the factors effect on adaptation of E-banking is another objective of doing this research. The Technology Acceptance Model (TAM) (Davis, 1989; Davis, Bagozzi, & Warshaw, 1989) is the primary model which is used to incorporate with the research. For this research the two samples of data will be gathered. With the sample of sixty from RDB customers and the sample of forty, the customers who are currently experience of using E-banking in other banks in the Gampaha District will be used to gather date by providing a questionnaire. The 2nd sample of 40 is used as a control group. There are three designs will be used to complete this research such as Descriptive, T- test and Regression. This research is used to find the gap between the adaptations to use of E-banking among customers in Regional Development Bank since it is in the initial stage of introducing E-banking facility to its customers who are low in literacy and technology.
The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Mutugala, J.; Wanninayake, W.M.C.B.
Advertising has become one of the most important commercial activities in the modern competitive environment. To meet the varying demands of their target consumers, advertisers commonly use rational appeal and emotional appeal in their advertising in an attempt to influence consumer behaviour. Therefore many researchers have tried to understand the association between emotional appeals and brand trust in different socio economic contexts. According to one argument, financial services organizations like banks are mainly consider rational appeals are more effective for developing their brands. However, it was noted that most of the commercial banks in Sri Lanka were highly adopted to emotional appeals than the rational appeals in their advertisements during recent years. Therefore present study attempts to examine how does emotional appeals of advertising influence on developing the brand trust among customers towards private sector commercial banks in Sri Lanka. According to literature, advertisers mainly adopted to social appeal, personal appeal, humour appeals and, fear appeal as main emotional appeals in their advertisements. Therefore, conceptual model was developed based on those emotional appeals and brand trust towards the commercial banks. The research philosophy is designed as positivism research paradigm based on deductive approach which elaborated as testing theory through observation of data. The research instrument will be a self-administrated questionnaire through emails and face to face interviews as the contact method and response format will be 7 point likert scale for all variables in the conceptual framework. Sample population will be the customers who are regularly doing transaction with the selected three private sector commercial banks.
Impact of Modern Project Management Methodologies and Software Development Life Cycle Models on Software Quality Assurance Success
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Akmeemana, A.P.; Wickramasinghe, C.N.
Modern software companies in Information Technology (IT) Industry are giving high importance to Software Quality Assurance (SQA) since low quality software’s will put their reputation on the line. Therefore evaluation of software quality has always been prime importance in software industry. Most organizations don’t have a dominant Project Management (PM) method & Software Development Life Cycle (SDLC) models to begin with and find it difficult to decide which PM methodology & which SDLC model would be best for their needs. PM, SDLC and SQA are research topics that have been discussed extensively in the literature over the years. But there were no enough literature to discover the relationship between PM and SDLC influence on SQA projects in IT Industry. Therefore this study will provide much needed literature & outcomes which become valuable literature. The SQA success measuring factors will be finalized after reviewing the literature. The data are being collected from software quality assurance professionals on their last completed project by using the survey instrument and will be analyzed using two way Analysis of Variance (ANOVA) to yield SQA success based on the PM methodologies and SDLC models that are been selected for this study. This study will analyze: which PM methodology and SDLC methodology will have more impact on delivering good quality software & eventually the combination of PM methodologies and SDLC models have more impact on delivering good quality software. Outcomes of this research will provide ideas for SQA projects to select appropriate PM methodology and SDLC model. Ultimately this research will help to reduce large amount of software project failures due to quality and eventually will helps to deliver good quality software to customers.
Evaluating the Success Factors of Enterprise Resource Planning
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Gomes, C.C.; Thilakarathne, C.R.
Many organizations have not invested adequate time when it comes to software selection, business case justification, benefits realization or post-implementation audits when there are using ERP systems. In light of such a high failure rate, many authors have proposed success measurement models in order to identify success factors that would help organizations to achieve success in ERP implementation. The purpose of the study is to provide a set of guidelines in the form of a model that would present critical success factors that needs to be considered when Implementing ERP systems. This could be beneficial for a project team that is handling ERP implementation. As mentioned in previous chapters, research on ERP success factors has been either conducted using IS models or through research conducted with focus on ERP implementation process. The study also aims to clarify the relationship between these two approaches. The research takes a deductive approach. A quantitative research method is selected to felicitate the deductive approach taken to conduct the research. A Judgmental or Purposive sampling technique is used in order to conduct the survey. The people chosen for the sample should be key informants on ERP systems. Fully structured questionnaire was used which covers the selected dimensions and identified factors derived from secondary research. Factor analysis applied in the analysis to identify the relationships between different factors and examine the significance of each factor. Factors under management not only has an effect towards the IS success measurement models but also throughout the ERP implementation process. Hence IS models need to take into account of the effect that management factors have towards the IS success measurements.
Factors Influencing the Intention to Obtain Green Energy Loan
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Adikaram, W.D.R.; Shamil, M.M.
The purpose of this study is to identify the factors that affect the intention to acquire green energy systems by professionals in Sri Lanka with the support of financial institutions. The high investment costs, which are captured by subjective and objective proxies, appear to impede the adoption of energy efficient measures, even if these measures are deemed profitable. The lack of capital slows down the adoption of energy efficient measures, primarily for larger investments acquiring green energy systems. Hence, investment subsidies or soft loans (for larger investments) may help accelerate the diffusion of energy efficiency measures in households. Improvements of the awareness of the impact on implementation of self-sufficient green energy applications by individuals for the development of economy and environment in a country like Sri Lanka and its long term benefit for the people. The importance of application of such methods is evident, as though those are in micro financial level the ultimate impact of such activates on the society is very high. The capital investment on green energy methods are very high and hence the consumers in Sri Lanka who are in the upper and the middle level of pyramid market are selected to launch a initial loan scheme for green energy. With the support of the literature review in the field of energy sustainability along with the theory of planned behavior, this study seeks possible methods to implement such loan schemes through the financial institutions.
The Impact of Corporate Brand Trust on Customer Adaptation of e-cash Mobile Payments in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Madhushi, K.A.C.; Fernando, M.
Electronic Cash (e-Cash) Mobile Payment (m-payments), is an exciting e-commerce domain that has been rapidly developing recently in Sri Lanka. If E-Cash mobile payment efforts succeed to obtain customer adaptation, corporate brands will boost mobile money transfers as well as ambient intelligence telecommunication infrastructures in future Sri Lanka. The purpose of the research is to explore the impact of Corporate Brand Trust (CBT) on customers’ intention to adopt e-cash mobile payment systems to carry out financial services in Sri Lanka. This research applies on the Theory of Technology Acceptance Model (TAM) & Theory of Reasoned Action (TRA) which were extended to include Credibility, Integrity, Reliability and Benevolence dimensions of CBT model to analyze the customer behaviour on intention to use e-cash mobile payments in Sri Lanka. Perceived usefulness to eCash selected as a moderating factor on this research. The data was collected through questionnaire from a sample of 384 among Dialog eZcash and Mobitel mCash mobile payment user population in Colombo district. The empirical results show that the proposed behavioural model was appropriately adjusted, thus proving that there is a positive impact on customer adaptation towards e-Cash service provided by Dialog and Mobitel Telecommunication Service Providers, while also indicate that the Perceived Usefulness to E-cash has a significant moderating influence on relationship between CBT and CA. Sri Lankan Telecommunication service providers launched Cash mobile payments about 5 years back, and product awareness and customer adaptation is still limited towards hence this is a new service facilitation. This paper is a pioneer study to fill the gap between Dialog & Mobitel telecommunication service providers’ brand trust and customer adaptation and also has analysed at the same time the importance of the moderation effect of perceived usefulness of eCash mobile payment in Sri Lanka.
Value Investment Strategy vs. Growth Investment Strategy: Evidence from Colombo Stock Exchange
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Buddhika, H.J.R.
Comparing the performance of value and growth companies has been tested regularly in most developed markets. However, importance given to this phenomenon in emerging countries, especially in Sri Lanka, is very low. This study examines about the Value and Growth companies of the Colombo Stock Exchange (CSE) since 2000 to 2014. The variables considered for evaluation are P/E ratio, P/BV ratio and Dividend Yield on monthly basis. This research has used only secondary data for the purpose of analysis and data extracted from annual reports of Colombo Stock Exchange (CSE), and the annual reports of selected quoted public companies. To avoid the thing-trading problem, the sample was selected based on number of trading days during the year. Then used a bench mark rate for all three ratios and selected value and growth companies. Companies which provide contradicted results within three ratios were excluded and remaining companies were considered for the analysis.
Effect of Working Capital Management on Profitability: Evidence from Listed Manufacturing Companies in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Wanigasekara, W.A.D.K.J.; Nadeesha, D.L.D.R.
The problem address by this research study is; “What is the impact of working capital management on profitability of manufacturing companies in Sri Lanka?” The objective of this study was to identify the effect of working capital management on profitability of manufacturing companies listed on Colombo Stock Exchange in Sri Lanka. Data has been collected from a sample of 12 manufacturing firms during the period of five years from 2009 to 2013. Working capital management, which was measured using cash conversion cycle, inventory turnover period, accounts receivable period and accounts payable period was the independent variable while the profitability, which was measured in terms of net operating profit margin, was the dependent variable of this study. Correlation and panel data pool regression analysis were employed to identify the effects of working capital management on profitability. The results showed that there was a positive insignificant relationship with profitability and working capital management in listed manufacturing companies in Sri Lanka. This study will help the managers to handle the working capital efficiently to increase its profitability.
Impact of Social Media Marketing on Consumer Buying Decision Making
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Puvendran, A.
People use social media to share their experiences, reviews, information, advice, warnings, tips and any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media contents as the guideline for their future purchase. Also, social media is used as advertising for the marketer. Marketers take this advantage and create marketing strategy, which in turn could help them gain more customers. The social media environment is very easy to apply and to reach the reach customer. These benefits give persons convenience to achieve what they are looking for. People tend to believe in what their friends recommend. Posting information could lead their friends to do the same thing or use their information to make decisions. The samples counted 220 respondents are choose by convenient sampling method and from the statistical perspective, the conclusions were established in terms of the univariate and bivariate analysis. Likewise, after doing the complex statistical analysis using SPSS and the analysis offered by the online platform the host of questionnaire, it can be seen how much it is influenced and the real impact of social media marketing reflected in the consumer buying decision making process.
The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Perera, N.U.; Weerasiri, S.
Technology affects consumers the power to investigate products to label and criticize them in equal measure and more. In the last decade, social media networks have become more popular all around the world. Therefore, many organizations today have pages on social networks to complement the information held about products. This study aims to examine the extent of the relationship between Social Media Advertising and online purchasing context and to find how it affects users' fashion-ware interest and purchase. This suggests that interactive decision aids have the potential to transform the way in which consumers search for product information and make purchase decisions based on the social media penetration. The framework of this research was based on TAM & TRA models to compare with empirical evidence to examine the impact of Social media advertising on online purchasing. The conceptual framework constructed of find the adaptation to online purchasing is determined by four factors such as Internet usage, Shopping Motivation, user Attitude & Privacy & Security, with the moderate factor of Age. The targeted population for this Quantitative research is Social Media users in Sr Lanka and this use to acquire data from 200 samples from two Government Universities and used Simple Random sampling method. The online questionnaire survey is conducted to gather the data, and multiple regression analysis is used to explain the four factors & one moderate factor. This empirical study offers several implications for Social media advertising to increase the online buying intention by the factors influence to use these advertising channels as their marketing strategy. The results of this survey can be used to measure the contribution to increase their business by social media advertising and make solutions to overcome the problem in the lack of online purchases.
Impact of Grass Root Level Pesticide Advertising Tools on Farmer’s Purchase Decision: With Special Reference to Sri Lankan Commercial Paddy Farming Sector
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Gamage, V.L.R.; Samarakoon, S.M.A.K.
Since 1980, different type of chemicals with different formulation has been initiated in Sri Lanka. Registrar of Pesticide has imposed some laws as well as Government has already created a stressful condition to limits the practices of Agro chemical companies which specially advertising & promotion. The specific concern of this research is the representation in advertising of the changes in the consumption of pesticides which are categorized as technological products which are not directly consumed but are used in the production of materials needed for the production of final consumer goods such as rice and vegetable. The purpose of this study is to study the impact of grass root advertising tools to purchase decision of the farmer, to examine the impact, descriptive in nature and a single cross sectional design will employ to collect data through a self-administered questionnaire. Two hundred farmers are going to select from four districts. This area purposely selected due to the highest paddy production among all the other paddy growing districts in Sri Lanka. Further, that contribute to the higher average paddy yield per net hectare and these four districts are using the highest pesticides for paddy cultivation. In the light of the research question and study objectives, following theoretical model has been developed. Research model developed to investigate the impact of sales promotion tools; farmer training class, farmer visit, agriculture instructor visit, and etc. Data analysis comprised of both qualitative and quantitative methods complementary to each other. Specially, regression and correlation will use to analysis associations among the variables.
Factors Affecting the Enterprise Recourse Planning (ERP) Systems on Organizational Performance
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Roshantha, L.M.D.; Edirisinghe, S.D.
Technology has become great connectors of all societies and countless platform for the people. As technology becomes more powerful, more and more capabilities are merged. Therefore people do more new forms of value to create, new ways to connect people, deliver capabilities. ERP systems are sophisticated information technologies that enable companies to gain noticeable advantages over their rivals. However, these systems are neither a remedy to competition, nor a medium guaranteeing success. During the last decade controversial discussion opened and a lot of criticism and constructive agreement came out on decision –making benefits from ERP systems. Even though a lot of attention has been paid to the decision-making benefits of ERP systems in practice, there is limited amount of empirical research that explores the nature of end-user satisfaction and perceived organizational performance with ERP systems especially in Sri Lankan context. Therefore examining the factors that constitute ERP users’ satisfaction and to explore whether ERP users varies among the different users are of timely importance. The purpose of this research paper is to present the synthesized theoretical and empirical literature to help in the development of propositions and suggestions of a research agenda on the acceptance of ERP systems and investigate their link with organizational performance. Further the paper develops the technology acceptance model (TAM) to synthesize relevant literature and to develop propositions for future research agendas. A quantitative approach will be employed in the data analysis and multi-stage stratified sampling method will be used to select the respondents of ERP implemented companies. This study will use the descriptive statistical techniques and the structural equation method as the statistical techniques. Additionally, questionnaire and interview methods will be utilized as data collecting instruments.
Comparative Study on the Popularity of Fixed and Mobile Internet Connections in Sri Lanka: Study Based on Western Province
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Karunaratne, R.N.P.; Pieris, D.
Internet has grown from a nascent technology to a tool that transforms people’s lifestyle and business world. In Sri Lanka, as per statistics published by Telecommunication Regulatory Commission, number of Mobile Internet subscribers is higher than Fixed Internet subscribers despite the heavy investments by Fixed Internet Service Providers (ISP). The purpose of this comparative study is to examine the factors leading to adoption or popularity of Mobile Internet over Fixed Internet connections. A survey was distributed to a randomly selected population residing in Western province. Out of the 150 total respondents, 121 valid responses were analysed. The results in this study revealed that Technicality of Mobile Internet over Fixed Internet (TEC) and Perceived Fee of Mobile Internet over Fixed Internet (FEE) are the factors that influence Behavioural Intention to Adopt Mobile Internet over Fixed Internet (BIA). TEC, the highest correlated item with the BIA indicated that the adopters sought for straight forward connectivity and speed in an internet connection. Dynamic pricing, an indicator of FEE was another influencing factor for adoption decision. Adopters give least priority Perceived Usefulness of Mobile Internet over Fixed Internet (USE). The research findings prove that subscribers are content with the level of the technicality in Mobile Internet connections whilst Mobile Internet connections are perceived to be more economical than Fixed Internet connections. Additionally, the results reveal that adoption decision is influenced by cultural and social characteristics of a particular society or a country. The clarity gained from this research can be considered by ISPs in their marketing activities.
Impact of Exchange Rate Volatility on Sri Lanka’s Trade Growth
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) AL Soos, M.Y.M.; Madurapperuma, M.W.
The exchange rate regime and foreign policy is an important measure of the macroeconomic management in endeavoring for economic development through improving the performance of export of the country. Many scholars pay their attention to study the impact of exchange rate volatility on the export growth. However, these studies do not provide a definite result that increased uncertainty has reduced exports, the majority of empirical research have found that there is a negative relationship between exchange rate volatility and export performance. The conclusion drawn from recent empirical literature is insignificant between export and exchange rate volatility. Very few studies found significant relationships between export and exchange rate volatility. Therefore, the purpose of this study is to investigate the impact of exchange rate volatility on exports in Sri Lanka. The research used quarterly data during the period 2000 to 2015. Data of this study was analyzed using cointegration, vector error correction model (VECM) and GARCH techniques. Findings of this study show that the presence of a unique cointegrating vector linking real exports, relative export prices, real exchange rate volatility in the long run. Real exchange rate volatility exerts significant negative effects on exports both in the short run and the long run. Further findings of this study show that real exchange rate impact positively on export. Overall, findings of these results show that trading activities of Sri Lanka can be improved by maintaining a stable competitive real exchange rate.
The Impact of Service Quality and Partnership Quality on the Success of Business Outsourcing in Information System
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Matharage, S.; Thilakarathne, C.R.
Information systems outsourcing is emerging in Sri Lanka and lack of success in many of these contracts, which makes it necessary to study the factors determining that success. This paper proposes service quality and partnership quality as the key factors to achieve outsourcing success in Sri Lanka. Also it established a number of measures to value the degree of success reached by firms at outsourcing. Sri Lankan Information Systems Outsourcing industry has made significant progress over the last five years. The objective of the study to find the impact of service quality and partnership quality on the business outsourcing success in information system. The research framework extracts dependent variables (outsourcing success) and independent variables (service quality and partnership quality) relating to IS outsourcing success. Targeted population for the study is 30 companies and samples are collected one feedback for the designed questionnaire from one company which are operating under IS outsourced environment. Online questionnaire survey is conducted to gather the data and the hypotheses are tested using a multiple regression analysis. This empirical study provides basis IS outsourcing success and There is no any research conducted in Sri Lanka to find the impact of service quality and partnership quality on outsource success in IS systems. This research will helps to further identify the research gaps in IS outsourcing in Sri Lanka.