• Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area. 

  Attanayake, N.I.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

  Understanding the concept of Customer Based Brand Equity (CBBE) is critically important in order to stand out the brand from the competitive brands. When number of brands and flavors operating in the market it leads to ...
• Study on Consumer Behavior towards Branded Garment Products in Sri Lanka (Special Reference to Gampaha District). 

  Thanushka, K.S.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

  In the current world situation, by each and every minute customer needs and wants are rapidly changing due to globalization. Consumer’s buyer behavior and the resulting purchase decision are strongly influenced by cultural, ...
• Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka. 

  Kalahe, Narmada.H.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

  The bottled water market has shown a huge increase over the last years, locally and globally. More specific, the global bottled water market has grown with 44% and the local market with 62% over the last five years. The ...
• Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province) 

  Hansaka, W.A.S.P.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

  Restaurant sector has become one of the most popular business entities with the busy life of people all around the world. There are number of restaurants arise successfully in the Sri Lankan restaurant industry. The problem ...
• Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province 

  Gunarathne, W.P.G.K.; Jayarathne, W.A. (Department of Marketing Management, University of Kelaniya, 2016)

  In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Building up a brand loyalty towards the brand is one marketing strategies which is ...

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