Commerce and Management
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Item Factors Influence on the Development of Corporate Entrepreneurship on the Large Organizations in Sri Lanka: A Narrative-Based Model(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Divakara, S.Corporate entrepreneurship is defined as entrepreneurs within the organization, thus corporate entrepreneurs play an imperative role in the growth of organizations. A booming trend in researching the concept of corporate entrepreneurship stimulated the performance of the business lexicon during the past two to three decades. This research focused on the exploration of influencing factors for the development of corporate entrepreneurs in large organizations in the context of Sri Lankan. The study focused on a qualitative approach and conducted in-depth interviews in order to explore first-hand contemporary knowledge in relation to their businesses. Corporate entrepreneurs are identified as the driving arms with business knowledge of the organizations and initiate required implementation aligned to the prevailing market trends. Hence influencing factors imperatively contribute to the development of corporate entrepreneurship in the process of decision making, creativity, innovation and strategic renewal. The study revealed answers to the question of how corporate entrepreneurship develop within the organization and how that effect on organizational growth. The study conducted in-depth interviews selecting ten most prominent corporate entrepreneurs in the large scale industries of the context using purposive sampling and analyzed the transcripts followed to narrative inquiry associating the software NVivo 12. The literature enabled to converge the findings into three areas of individual, organizational and environmental. Derived important themes related to the study scope and context that would enable to enhance to practice as the betterment of the relevant industry.Item Impact of Behavioural Intention on E-Wallet Usage During Covid-19 Period: A Study from Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jesuthasan, S.; Umakanth, N.In recent years, there is a noticeable increase in cashless transactions due to financial technology development. With the enhancement of fin-tech products like e-wallet, most consumers shift from cash-based transactions to cashless. In particular, locked down Citizens of the country had no other choice than to stay at home due to the COVID-19 pandemic in Sri Lanka. The social distancing and avoidance of physical touch were the significant measures to escape from the COVID-19 virus. The use of digital transactions and electronic cash transfers was encouraged in every nook and corner of the country. The present empirical study aimed to investigate the significant predictors of behavioral intention on e-wallet usage during the COVID-19 period. This study adopted a practical research design to the online survey method to gather e-wallet users' perceptions in the study area by applying an extended technology acceptance model (TAM). The present study follows the quantitative approach to gathering data from 500 respondents using a Google Form. And collected data were analyzed using the regression model. The results indicate that Attitude, perceived usefulness, perceived ease of use, perceived cost, perceived Risk, and COVID – 19 are the positive and significant predictors of e-wallet usage. In contrast, perceived usefulness, Subjective norms, and facilitating conditions do not significantly influence e-wallet usage. Further, e-wallets usage should be encouraged to avoid unnecessary visits to banks, implement social distancing, avoid physical touch while exchanging cash amid the COVID-19 pandemic in Sri Lanka and create a positive attitude among citizens of the country towards the adoption of a cashless economy. Finally, this study helps the digital marketplace's service providers understand the usefulness of using e-wallet for transaction purposes.Item Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Munasinghe, P. M.; Shantha, A. A.Fast moving consumer goods sector is one of the expanding industries that influences on the green marketing issues. This study seeks to understand how the impact of green packaging on consumer purchasing intention among millennial generation in Gampaha District. The main objective is “to identify the factors that mostly influence on millennial consumer’s green packaging purchase intention”. According to comprehensive literature review, the researcher identified 4 variables of purchase intention namely; Product Characteristics, Environmental Concern, Government Role and Demographic Factors. Further, researcher was able to recognize the most enhancing components for some independent variables. Then, examined the hypothesis by using PLS-SEM except the Demographic Factors. Therefore, Education, Income and Gender under demographic variables tested chi-square test, Pearson correlation and significances by using SPSS. The researcher distributed questionnaires randomly to selected sample of 200 respondents selected under the multi stage sampling method according to a proportion within the 8 GN Divisions out of 37 in Kelaniya DS Division in Gampaha District who age between 18 – 35 years. All examined variables determined positive relationship with Purchasing Intention except Gender. However, the outcomes represented that no significant effect of Government Role, Environmental Concern, Income, Gender and Investment of Government under the Government Role but other mentioned variables recorded 95% significant on Purchasing Intention. The study identified that younger generation has an awareness and knowledge about ecological behavior. The implications of this study formed awareness into buying intention towards ecological packaging which can be used by FMCG businesses in Sri Lanka when deigning product packages.Item Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Bandara, D. M. D.Recently, social media advertising has become a key component of the most successful fashion brands' marketing strategies. With the rise of social media, the majority of fashion retailers have started to identify the opportunities of using social media networks to attract new customers. The purpose of this study is to explore the impact of social media advertising on consumer buying behavior towards fast fashion. Along with the study, it measures the overall impact of social media advertising on the consumer decision making process in line with fast fashion industry. This study adopts a descriptive quantitative research design and data was collected through self-administrated questionnaire. The population of this study is taken from active social media users in Western province and a sample of 300 consumers was selected using the convenience sampling method. The hypotheses were tested using Correlation and Regression analysis since the purpose of the study is to measure the impact of each independent variable on the chosen dependent variable. The present study revealed that social media advertising has a positive influence on consumer buying behavior towards the fast fashion industry. Three independent variables out of four, namely entertainment, familiarity, and social imaging, have a significant influence on consumer behavior, while the remaining variable, advertising expenditure, has no statistically significant influence. Also the study provides valuable implications for the fast fashion industry, allowing marketers to use the findings to identify their consumers' real buying behavior in a digital environment and make decisions accordingly.Item Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Gayathree, D. A. G. P. K.; Bandara, B. S. S. U.; Thennakoon, N.Advertising plays a significant role in the current business world. In the digital platform, social media advertising is a new trend in developed and developing countries. In Sri Lanka, Facebook advertising covered a vaster audience compared to other platforms. There is a significant challenge to the business organizations in designing Facebook ads to successfully attract the target audience and motivate them to purchase the advertised products. Therefore, the primary purpose of the study is to analyze the effect of Facebook advertising to predict millennial consumers' purchase intention. The conceptual framework comprises of performance expectancy, along with informativeness and perceived relevance. Further, gender plays a moderating role in this study. The data collected using a self-directed questionnaire distributed among 200 participants. The findings revealed that gender moderates the relationship between perceived relevance and performance expectancy and informativeness and performance expectancy. Informativeness of advertisements was a significant factor in purchasing intention.Item The Impact of ‘on the Job Training’ on Employee Performance: A Study of Production Assistants in Noritake Lanka (Pvt) Limited, Mathale, Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Nawarathna, K. J. N. M. D. V.; Abeykoon, M. W. M.; Harshani, M. D. R.In present business world a lot of entities tend to conduct training programs to the employees and expecting high level of performance from the employees. Hence the different kinds of training methods are used by the manufacturing sectors to train workforce. Although there are number of researches conducted in assessing the impact of training programs of manufacturing industry in other countries in Sri Lankan context research findings in this regard is limited. Therefore, the objective of the current study was to assess the impact of ‘employee on the Job Training on the performance of production assistants in Noritake Lanka (Pvt) Ltd. Matale, Sri Lanka. The independent variable and the dependent variable of this study were the level of on-the job training and the employee performance respectively. The reliability of the instruments was tested by using Cornbrash’s Alpha coefficient. The type of this study is hypothesis testing ant it was conducted in the natural setting with the minimum interference of the researcher. The study is a cross-sectional in time and the primary data were collected by using random sampling technique and sample size was 100 production assistant employees who are working in Noritake Lanka (Pvt) Ltd in Matale District. The unit analysis was at individual level. Data was collected through a structured questionnaire. The offline method was use to gather the data and the primary data set was used. The correlation and regressions methods were performed to test hypotheses and analyzed data. Finding revealed that on-the-job training has a significant impact on employee performance. Correlation analysis shows that on-the-job training has a strong positive relationship on employee performance. As a significant factor, this would mean that it is very significant to pay a high attention regarding the on-the-job training methods, because it directly affects to the performance of the employees in addition to that proper and well-structured on-the-job training are required to meet with the desired outcomes of the organization. Plenty of benefits can be obtained from on-the-job training method for the both employees and the organization.Item Factors Impact on Consumer Credit Card Usage Behaviour: Evidence from Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) De Silva, L. G. R. V.; Patabendige, S. S. J.Credit cards are widely popular financial product around the world which is attached to consumer’s daily lifestyle. Credit cards are used for all sorts of payments by consumers based on their requirements. Consumer credit card usage is differing from person to person hence this study examines the factor’s that impact on consumer credit card usage behavior in Sri Lanka. The study was conducted in the western province where the primary data for the survey was collected through a self-completed questionnaire which was distributed among 100 diverse credit card users. The sample of 100 respondents was selected through the convenient sampling technique and collected data were analyzed using a regression model and correlation analysis. This study finds a significant positive relationship between credit card attributes and credit card usage. A similar relationship was evident for social status and lifestyle variable and psychographic variable. Based on the results; credit card attributes emerged as the prominent factor impact on credit card use among Sri Lankan consumers. Further, the factors considered under this study were based on the research model developed under the conceptual framework. Whereas there are many other factors that could have influenced consumer credit card usage behavior. The findings of this study are very much helpful for the credit card issuers to structure their marketing strategies and to enhance the market share of credit card market. Similarly, this research will assist in changing the revenue structure of the credit card business.Item A Glance into the Life of Street Vendors in Sri Lanka: An Overview(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Karunaratna, A. C.; Tjandra, N. C.Street vendors play a vital role in the contemporary business context. However, considerable attention has not been paid to street vendors, and only a handful of studies have been conducted to evaluate the behaviour of street vendors. This study was conducted to analyze the key attributes of street vending in the context of Sri Lanka and the background of street vendors. The triangulation approach, involving qualitative and quantitative data collection methods, was adopted to conduct the study. Accordingly, qualitative tools such as in-depth interviews, observations and disguised customers were used in addition to the survey conducted. The background of street vendors was evaluated in terms of personal & family, educational, social & cultural and economic aspects based on the data gathered from street vendors. Moreover, a few specific features were recognized in the context of street vending in Sri Lanka. As a major outcome of the study, a classification of street vendors was presented based on their behaviour, intention, functions and demographic variables.Item Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jayampathi, G. A. S.; Weerasiri, R. A. S.The Main objective of the concept paper is to review of brand citizenship factors relates to customer perception. A special attention is paid to matters pertaining to the non-banking financial services sector in Sri Lanka. In order for the leasing industry to survive in a competitive market, all firms need to understand customers who are more inclined to reconsider their relationship with other paroral players and competitors. Marketing experts focus on investigating the factors that create and increase consumer value in this new light. Organizations sustain their competitive advantage though differentiation strategy and cost leadership. Employee’s brand behavior would be the best practices for brand differentiation. Inline within, scholars appreciate the concept of Brand Citizenship Behavior (BCB) as one of the theoretical contents that addressee’s customer perception. Most organizations are to maintain balance standpoint in brand citizenship management which highlights both external and internal brand management Sri Lanka is also a noted context whereas financial services apply such motivational strategies to train and retain brand committed salesforce. But organizations in the financial leasing sector still faces intensive issues for the customer perception due to on revelry competition among the parallel players and the competitors. This paper reviews how theoretical and empirical contributions address customer perception whilst special attention is made on non-banking financial services sector in Sri Lanka. Alongside, authors used a deductive approach so doing paper associated academic works and industry related publications to support arguments and discussions. A summarized discussion was made whilst key insights are concluded with future research suggestions.Item Consumer Satisfaction towards Smart Ration Cards: A Study on Tirupur District, India(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Sumathy, M.Public distribution system has been implementing various initiatives to ensure the proper supply of ration items to the consumers. There have been complaints towards the lack of transparency in the supply of ration items. The stocks are not properly showed and unauthenticated billing of goods is made by the employees and at the same time, consumers are also misusing the ration cards. The paper ration cards already issued have their own challenges. Introduction of smart ration cards has been the only solution for all these challenges. The government has introduced the smart ration cards in the year 2017. Since then, there have been a lot of changes made in the public distribution system. The present study has analyzed the satisfaction of consumers in Tirupur District towards the smart ration cards. The factors influencing satisfaction of consumers towards smart ration cards have been analyzed and the relationship between demographic variables and the factors influencing satisfaction has been discussed in this paper. It was found that the consumers were satisfied with the selected factors influencing satisfaction except the confidentiality of financial transaction of the consumers. Suggestions have been offered for the effective use of smart ration cards as a part of the initiatives of e-governance practices.