3rd ISCB - 2015 Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 42
Issue DateTitleAuthor(s)
2015Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri LankaGunasekera, S.U.N.
2015Factors impact on choice of television channels: special reference on Eravur, BatticaloaBaskaran, N.
2015Effectiveness of relational bonds on relationship quality in banking industry in Sri LankaNewton, S.; Niroshan, A.M.
2015Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri LankaMirosh, R.; Sinniah, S.
2015Determinants of guest satisfaction in resort and hotels in Sri LankaMalik, A.; Akram, W.
2015Influence of service quality on customer’s loyalty in hotel industry: with special reference in Batticaloa districtPartheepan, B.
2015Customer attitude towards green marketing practices in hotel industrySilva, A.; Gajanayake, R.
2015Viral marketing and consumer buying decision making process: special reference on mobile phone’s brandPrasath, P.
2015Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri LankaMadhushanka, U.H.L.; Wijenayake, S.I.
2015Impact of promotional tools on customer purchase intention in soft drinks industriesJeyarajah, T.
2015Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western provinceKahatapitiya, K.D.M.A.L.; Wijenayake, S.I.
2015E-banking functionality and outcomes of customer satisfactionWijerathne, N.S.Y.M.
2015Factors affecting customer satisfaction in restaurants industry in Batticaloa regionThayaleswaran, V.
2015The comparative study of customer’s satisfaction in Western Union Money Transfer: with special reference to the People’s Bank and Goby Agency in Vavunia districtSasikaran, R.; Satkunam, G.
2015Relationship between opportunity recognition and sustainability of small business in Sri LankaRodrigo, B.K.U.P.; Thushara, S.C.
2015Entrepreneurial inclination and entrepreneurial traits: a study of students at university of Kelaniya in Sri LankaNimeshi, G.K.S.; Edirisinghe, S.D.
2015Corporate social media usage of Sri Lankan public quoted companiesSarathchandra, K.S.H.; Jayarathna, L.C.H.
2015Entrepreneurial inclination and big five personality traitsRanwala, R.S.; Dissanayake, D.M.N.S.W.
2015An empirical study on academic entrepreneurship in Sri Lankan universitiesPerera, L.N.S.; Senarath, C.
2015Support from extra-curricular activities to strategic thinkers in private sector companies: with special reference to western province in Sri LankaWimalasiri, S.H.; Jayathilaka, L.V.K.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 42