Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 42
| Issue Date | Title | Author(s) |
| 2015 | Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka | Gunasekera, S.U.N. |
| 2015 | Factors impact on choice of television channels: special reference on Eravur, Batticaloa | Baskaran, N. |
| 2015 | Effectiveness of relational bonds on relationship quality in banking industry in Sri Lanka | Newton, S.; Niroshan, A.M. |
| 2015 | Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka | Mirosh, R.; Sinniah, S. |
| 2015 | Determinants of guest satisfaction in resort and hotels in Sri Lanka | Malik, A.; Akram, W. |
| 2015 | Influence of service quality on customer’s loyalty in hotel industry: with special reference in Batticaloa district | Partheepan, B. |
| 2015 | Customer attitude towards green marketing practices in hotel industry | Silva, A.; Gajanayake, R. |
| 2015 | Viral marketing and consumer buying decision making process: special reference on mobile phone’s brand | Prasath, P. |
| 2015 | Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri Lanka | Madhushanka, U.H.L.; Wijenayake, S.I. |
| 2015 | Impact of promotional tools on customer purchase intention in soft drinks industries | Jeyarajah, T. |
| 2015 | Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province | Kahatapitiya, K.D.M.A.L.; Wijenayake, S.I. |
| 2015 | E-banking functionality and outcomes of customer satisfaction | Wijerathne, N.S.Y.M. |
| 2015 | Factors affecting customer satisfaction in restaurants industry in Batticaloa region | Thayaleswaran, V. |
| 2015 | The comparative study of customer’s satisfaction in Western Union Money Transfer: with special reference to the People’s Bank and Goby Agency in Vavunia district | Sasikaran, R.; Satkunam, G. |
| 2015 | Relationship between opportunity recognition and sustainability of small business in Sri Lanka | Rodrigo, B.K.U.P.; Thushara, S.C. |
| 2015 | Entrepreneurial inclination and entrepreneurial traits: a study of students at university of Kelaniya in Sri Lanka | Nimeshi, G.K.S.; Edirisinghe, S.D. |
| 2015 | Corporate social media usage of Sri Lankan public quoted companies | Sarathchandra, K.S.H.; Jayarathna, L.C.H. |
| 2015 | Entrepreneurial inclination and big five personality traits | Ranwala, R.S.; Dissanayake, D.M.N.S.W. |
| 2015 | An empirical study on academic entrepreneurship in Sri Lankan universities | Perera, L.N.S.; Senarath, C. |
| 2015 | Support from extra-curricular activities to strategic thinkers in private sector companies: with special reference to western province in Sri Lanka | Wimalasiri, S.H.; Jayathilaka, L.V.K. |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 42
