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Please use this identifier to cite or link to this item: http://repository.kln.ac.lk/handle/123456789/10465
Title: Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province
Authors: Kahatapitiya, K.D.M.A.L.
Wijenayake, S.I.
Issue Date: 2015
Publisher: Faculty of Commerce and Management Studies, University of Kelaniya
Citation: Kahatapitiya, K.D.M.A.L. and Wijenayake, S.I. 2015. Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.
URI: http://repository.kln.ac.lk/handle/123456789/10465
ISSN: 2420-7519
Appears in Collections:3rd ISCB - 2015

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