Please use this identifier to cite or link to this item:
http://repository.kln.ac.lk/handle/123456789/10465
Title: | Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province |
Authors: | Kahatapitiya, K.D.M.A.L. Wijenayake, S.I. |
Issue Date: | 2015 |
Publisher: | Faculty of Commerce and Management Studies, University of Kelaniya |
Citation: | Kahatapitiya, K.D.M.A.L. and Wijenayake, S.I. 2015. Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. |
URI: | http://repository.kln.ac.lk/handle/123456789/10465 |
ISSN: | 2420-7519 |
Appears in Collections: | 3rd ISCB - 2015 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Kahatapitiya.pdf | 201.92 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.