Please use this identifier to cite or link to this item:
http://repository.kln.ac.lk/handle/123456789/10473
Title: | Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka |
Authors: | Mirosh, R. Sinniah, S. |
Issue Date: | 2015 |
Publisher: | Faculty of Commerce and Management Studies, University of Kelaniya |
Citation: | Mirosh, R. and Sinniah, S. 2015. Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. |
URI: | http://repository.kln.ac.lk/handle/123456789/10473 |
ISSN: | 2420-7519 |
Appears in Collections: | 3rd ISCB - 2015 |
Files in This Item:
File | Description | Size | Format | |
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Mirosh.pdf | 275.83 kB | Adobe PDF | View/Open |
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