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Browsing International Conference on Advanced Marketing by Issue Date

Browsing International Conference on Advanced Marketing by Issue Date

Now showing items 21-40 of 570

STRUCTURAL MODEL OF CONSUMER BOYCOTT AGAINST ISRAELI PRODUCTS: EVIDENCE FROM INDONESIA.

Suhud, U. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

As a form of solidarity for Palestine, the president of the Republic of Indonesia and representatives of member countries of the Organisation of Islamic Cooperation (OIC), March 2016 in Jakarta, stated to boycott products ...
A RELIGIOUS BASED PERSPECTIVE OF CROSS CULTURAL STUDY ON ATTITUDES TOWARDS ADVERTISMENTS.

Shameem, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

In the competitive environment, organizations use several marketing communication strategies to enhance their product awareness as a promotional tool. Telecasting mode of advertising is one of the leading and successful ...
ASSESSING SUSTAINABILITY IN FAMILY BUSINESSES IN SRI LANKA THROUGH AN EFFECTIVE ENTREPRENEURIAL PROCESS LIFECYCLE.

Hespen, C.; Neelawala, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the involvement of family ...
IMPACT OF MARKETING MIX ON BUYER CHARACTERISTICS TOWARDS THE LIQUOR PRODUCTS IN JAFFNA DISTRICT

Kumaradeepan, V.; Rajumesh, S.; Sivanenthira, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The study essentially focuses on consumption pattern towards liquor products. The research study’s conceptualization framework consists of two variables such as marketing mix and buyer’s characteristics. In this manner, ...
CROWDFUNDING AS AN INTERNET TOOL USED FOR ESTABLISHING RELATIONSHIPS WITH A CUSTOMER.

Wiścicka, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The article will present the concept of crowdfunding, which does not only constitute a modern tool of fund raising, but is also an interesting form of establishing relationships with the business environment. The aim of ...
THE STRATEGIC PERSPECTIVES OF MARKET FOR ACCOUNTANTS: A CASE OF SRI LANKA.

Dabare, G .C.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

This research study is about the strategic perspective of market for Accountants in Sri Lanka. Sri Lankan Accounting education is consist with both academic and professional education. In Academic education sector for ...
COOPERATION NETWORK CLIENT- FOURNISEUR AND PERFORMANCE OF PARTICIPATING COMPANIES: INTEGRATION OF CULTURAL CONTEXT.

Djamen, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The network is a polysemous notion which, whether it is the object of a plentiful literature, remains complex to understand. We can define this concept, also known under the appelation of " virtual company " (Byrne, on ...
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES.

Yang, L.; FitzPatrick, M.; Costley, C. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This paper urges marketing academics committed to a sustainable future to look outside of the modern industrial ideologies that characterize western societies. Marketing has addressed sustainability issues for more than ...
CORPORATE REPUTATION EVALUATION AND ANALYSIS ON THE EXAMPLE OF POLISH BANKS LISTED ON THE WARSAW STOCK EXCHANGE.

Tomasz, L. Nawrocki.; Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Nowadays in the literature more and more often the growing importance of reputation in building enterprise value and achieving long-term competitive advantage is emphasized, and corporate reputation itself is considered ...
THE CONCEPT OF CORPORATE RESULTANT INNOVATIVENESS ASSESSMENT BASED ON FUZZY LOGIC.

Nawrocki, T.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Generally in the literature innovativeness is widely recognized as one of the main drivers of organization’s development and its value creation. Nowadays it is very trendy to be perceived as innovative, but at the same ...
IS IT EASY TO CHANGE CORPORATE IMAGE - CASE STUDY OF THE LARGEST POLISH BANK PKO BP.

Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Building and maintaining the image of the bank as a stable and secure institution is a serious challenge for the contemporary banks. An even greater challenge is an attempt to change the previous, strongly embedded image ...
WORD OF MOUTH MARKETING FROM MANAGERIAL PERSPECTIVE.

Tkaczyk, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Undermining the effectiveness of traditional marketing communication tools leads companies to seek alternative ways to reach customers. Consumers appear increasingly to lack confidence in advertising content, therefore ...
TRANSFORMATIONS OF MARKETING IN THE PERIOD FOR THE FOURTH INDUSTRIAL REVOLUTION

Kratochvíl, O.; Hashesh, I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

We are now living at the onset of the Digital Economy, the Fourth Industrial Revolution, and the Internet of Things, which involve the full application of science and research into the development, production and change ...
RE-CREATING BUSINESS AS A SOCIAL ENTERPRISE.

Gupta, P.; Kumar, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

There is growing realisation today that companies cannot continue to operate the way they have in the past, because they cannot sustain the usual practice of plundering resources merely for a profit. There is also a ...
THE FACTORS AFFECTING TO CONSUMERS’ ACCEPTANCE AND PURCHASE INTENTION OF DIETARY SUPPLEMENT PRODUCTS FROM BROKEN-MILLED RICE AND BY-PRODUCT OF ORGANIC HOMMALI RICE IN THAILAND

Jaroenwanit, P.; Deeboonmee, S.; Pangprasert, B. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Consumers around the world began to awake and have turned their attention to more health care. The production and consumption of healthy products is likely to increase. This research aims to study the factors that affect ...
FACTORS AFFECTING THE CONSUMER SATISFACTION LEVELS OF PRIVATE EDUCATION PROVIDERS OF SRI LANKA – EMPLOYABLE FORCE FOR 2020, TRENDS AND CHALLENGES

Weerasinghe, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Educational policy reforms taken place from time to time and lack of educational expenditure bared by the state have led to many social criticisms and lack of confidence on the prevailing university education system in ...
STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.

Fernando, P.M.P.; Hennayake, H.M.G.Y.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Consumers have translated their environmental concerns into actively demanding and purchasing green products. The cosmetics industry could not be excluded from this driving trend towards green products. As a result of ...
IMPACT OF GREEN GUILT ON THE PURCHASE INTENTION: A CASE REFERRING TO FMCG SECTOR SRI LANKA.

Pemerathna, A.H.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The Underlying intention of this research is to identify the significance of generation Z idiosyncrasy and its influence on the brand dilution. This research would try to correlate the social characteristics of the ...
IDENTIFYING THE SUITABLE SUPPLY CHAIN ACTIVITIES FOR THE COST EFFICIENCY OF HOTEL INDUSTRY IN SRI LANKA

Begam, A.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Hotel industry as a whole is starting to awaken the activities of value of supply chain for the quality of service and cost reduction aspects. Utility of Supply chain management in the hotel industry is necessary in ...

Browsing International Conference on Advanced Marketing by Issue Date

Browsing International Conference on Advanced Marketing by Issue Date

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