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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • Zainuddin, Zaemah; Subramaniam, Tanchini A/P; Yusof, Rosylin Md (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The housing market plays a significant role in developing the country's economy in terms of the capital market, employment, financial wealth, and consumption by stimulating the business cycle determined by the government, ...
  • Manoharan, Pravina; Rethinasamy, Souba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The year 2020 and 2021 have been a year of pandemonium as the Covid-19 pandemic drastically affected all forms of human interaction and mobility from travel, work conditions, economic sector, to social activities. The ...
  • Arunasalam, Arual Dewi P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital technologies are transforming education and dramatically increasing access that students have to global education, besides overcoming many limitations especially to students who are disadvantaged by traditional ...
  • Abdullah, Valerie Chan Sue Lin; Ngelambong, Anderson; Kibat, Silverina Anabelle (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    An artificial intelligence-based customer service agent, commonly known as a chatbot, is gaining popularity in the service industry. A global survey of 3,525 respondents published by Statista (2020) revealed that most ...
  • Wasana, Paththinige Pavani; Rajapakse, Chathura (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Counterfeit drug production and distribution is a serious and growing global problem, particularly in developing nations. The main issue with the pharmaceutical supply chain is aligned with the inability to identify the ...
  • Kumar, S. Senthil; Moovendhan, V.; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Academic institutions have started recognizing the importance of social media technologies in nurturing academic entrepreneurship. Academic leaders of university entrepreneurial ecosystem have created entrepreneurship ...
  • Zahari, Mohd Hafiz Bin Mohamad; Yusoff, Md Saifullah Bin Md; Wahab, Samsudin Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic, produced by the SARS-CoV-2 virus, poses an unparalleled threat to the world. Environmental changes and epidemics cause problems for supply chain players. Due to the global spread of the COVID-19 ...
  • Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The leather industry in India plays an essential role in boosting the economy through employment generation and export earnings. Regarded as one of the primitive industries in India, the leather sector significantly ...
  • Salim, Salim, Sanaz; Kobrai-Abkenar, Faeze; Pourghane, Parand (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Interdisciplinary collaboration is associated with improving the quality of care. The objective of this study was the analysis of the concept of "interdisciplinary collaboration" using a hybrid model. A hybrid model was ...
  • Ambepitiya, Kalpana; Liyanage, Dinithi; Vidanapathirana, Adithya; Attanayake, Pulasthi; Mudannayaka, Devinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many female professionals in the field of Information Technology in developed countries do freelancing as their career. Freelancing is a more appropriate occupation for all Sri Lankan females in the field of Information ...
  • Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With a capacity to produce 12.9% of world's leather goods, employing more than 4 million workforces and producing approximately 3 billion square feet of hides and skins, the Indian leather industry is highly attractive for ...
  • Almajali, Dmaithan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research aims to investigate the factors influencing actual use of international trade center; The objective of this research is to analyze the impact of Awareness of Ecommerce, Government Policies, Trust and Security ...
  • Fernando, W.K.B.F.N.S.; Rathnayake, D.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Since the birth of Web 2.0 technologies to the world, the Social media & Social networking sites have reportedly been playing a significant role. As a result of this, Facebook, today, has become the most visited website ...
  • Zaidi, Neha; Maurya, Mohit; Dixit, Sweta (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Marketers during the 2020-21 pandemic realized customer responses to the crisis was unpredictable in many ways. From anxiety fueled hoarding to indifferent and discretionary reactions, resulting purchase behaviors were ...
  • Matiah, Jayasutha; Singh, Harpaljit Kaur Pritam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Global warming is a serious threat to the entire ecosystem, human well-being, the economy and national security. Environmental problems, which are a global concern, have risen significantly over the years, further compounded ...
  • Dehghan, Mahlagha; Zakeri, Mohammad Ali; Malakoutikhah, Alireza; Derakhtanjani, Ahmad Salehi; Bazmandeh, , Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Communities have been exposed to the complications and problems caused by COVID-19 disease, which has had various and complex effects on general health. The aim of this study was to investigate the relationship between ...
  • Al-Amin, Md.; Hossain, Md. Imran; Toha, Md. Abu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent times, commercial agent banking services has got considerable attention from academia and banking industry for accelerating financial inclusion in emerging economics. However, it's incomprehensible to accelerate ...
  • Min, Ho Jie; Ming, Joseph Sia Kee; Seng, Yap Ching; Lee, Sean (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic has had a devastating effect on businesses of all kinds. Accompanied by quarantine requirements in most countries and closed borders worldwide, the MICE (meetings, incentives, conventions, and ...
  • Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...
  • Hespen, C.; Neelawala, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the involvement of family ...

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