Abstract:
The network is a polysemous notion which, whether it is the object of a plentiful literature, remains
complex to understand. We can define this concept, also known under the appelation of " virtual
company " (Byrne, on 1993), " reticular organization " (Paché and Paraponaris, on 1993), " modular
company " (Brilman, on 1995), or still " begun transactional " (Frery, on 1997), " as an implicit or
explicit association of agents, industrial companies and services(departments), institutions evolving
in domains often complementariness and having for object to move closer to varied resources, to
develop relationships of trust between the members of these groups and to reduce the costs of
obtaining of these resources, decreasing in this fact the short and long-term uncertainty on the market
" (OECD, on 1993, in Joffre, on 1998).
The cultural context is indeed at the heart of the shares of cooperation, although this dimension is
untold, as if it was obvious, as if the common objectives transcend these differences of conception
and management of the collective action, as if the willingness was enough, or as if the common
professional culture (entrepreneur, jurist, etc.) allowed a natural dialogue between the peers.
This research aims at encircling the ins and outs of the normative impact of the theories of the
cooperation. She results in the perspectives in commercial transactions of B to B even in
international transactions (deals), in particular by proposing a railing of reflection for the adaptation
to the specific contexts. She results naturally in tracks of deepening of the interrogation on the
cultural context in the interbegun ways of cooperation.
