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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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  • 67 Years of Bibliometric Analysis on House Price Research 
    Zainuddin, Zaemah; Subramaniam, Tanchini A/P; Yusof, Rosylin Md (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The housing market plays a significant role in developing the country's economy in terms of the capital market, employment, financial wealth, and consumption by stimulating the business cycle determined by the government, ...
  • Academic Journey from China to Malaysia via Avid E-Education: The Multi-Layered International Business Model and Beyond 
    Manoharan, Pravina; Rethinasamy, Souba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The year 2020 and 2021 have been a year of pandemonium as the Covid-19 pandemic drastically affected all forms of human interaction and mobility from travel, work conditions, economic sector, to social activities. The ...
  • Academics and Digital Technologies at Work (Preliminary Stage) 
    Arunasalam, Arual Dewi P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital technologies are transforming education and dramatically increasing access that students have to global education, besides overcoming many limitations especially to students who are disadvantaged by traditional ...
  • Acceptability of Artificial Intelligence-Based Customer Service Agents in the Service Industry 
    Abdullah, Valerie Chan Sue Lin; Ngelambong, Anderson; Kibat, Silverina Anabelle (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    An artificial intelligence-based customer service agent, commonly known as a chatbot, is gaining popularity in the service industry. A global survey of 3,525 respondents published by Statista (2020) revealed that most ...
  • Adoption of Blockchain Technology to the Sri Lankan Pharmaceutical Supply Chain: An Analysis of Factors 
    Wasana, Paththinige Pavani; Rajapakse, Chathura (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Counterfeit drug production and distribution is a serious and growing global problem, particularly in developing nations. The main issue with the pharmaceutical supply chain is aligned with the inability to identify the ...
  • Adoption of Social Media Technologies in Academic Entrepreneurship and Its Influence on Student Entrepreneurs 
    Kumar, S. Senthil; Moovendhan, V.; Ganesan, P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Academic institutions have started recognizing the importance of social media technologies in nurturing academic entrepreneurship. Academic leaders of university entrepreneurial ecosystem have created entrepreneurship ...
  • Advanced Information Systems in Supply Chain Management for Food Safety Control in Malaysian Small Food Businesses during Post Covid-19 Pandemic 
    Zahari, Mohd Hafiz Bin Mohamad; Yusoff, Md Saifullah Bin Md; Wahab, Samsudin Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic, produced by the SARS-CoV-2 virus, poses an unparalleled threat to the world. Environmental changes and epidemics cause problems for supply chain players. Due to the global spread of the COVID-19 ...
  • AHP-TISM Based Strategic Model for Indian Leather Industry 
    Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The leather industry in India plays an essential role in boosting the economy through employment generation and export earnings. Regarded as one of the primitive industries in India, the leather sector significantly ...
  • Analysis of the Concept of "Interdisciplinary Collaboration" Using the Hybrid Three-Stage Model 
    Salim, Salim, Sanaz; Kobrai-Abkenar, Faeze; Pourghane, Parand (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Interdisciplinary collaboration is associated with improving the quality of care. The objective of this study was the analysis of the concept of "interdisciplinary collaboration" using a hybrid model. A hybrid model was ...
  • Analyzing Challenges for Females in Freelancing in The Field of Information Technology, Sri Lanka 
    Ambepitiya, Kalpana; Liyanage, Dinithi; Vidanapathirana, Adithya; Attanayake, Pulasthi; Mudannayaka, Devinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many female professionals in the field of Information Technology in developed countries do freelancing as their career. Freelancing is a more appropriate occupation for all Sri Lankan females in the field of Information ...
  • Analyzing Sustainable Performance of Indian Leather Industry 
    Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With a capacity to produce 12.9% of world's leather goods, employing more than 4 million workforces and producing approximately 3 billion square feet of hides and skins, the Indian leather industry is highly attractive for ...
  • Antecedents of Ecommerce on Actual Use of International Trade Center: Empirical Study Antecedents of Ecommerce on Actual Use of International Trade Center: Empirical Study 
    Almajali, Dmaithan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This research aims to investigate the factors influencing actual use of international trade center; The objective of this research is to analyze the impact of Awareness of Ecommerce, Government Policies, Trust and Security ...
  • ANTECEDENTS OF FACEBOOK FAN PAGE LOYALTY: AN EMPIRICAL STUDY OF SRI LANKAN FACEBOOK USERS 
    Fernando, W.K.B.F.N.S.; Rathnayake, D.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Since the birth of Web 2.0 technologies to the world, the Social media & Social networking sites have reportedly been playing a significant role. As a result of this, Facebook, today, has become the most visited website ...
  • Antecedents of Panic and Rational Buying Behavior During Crisis Times: A Structural Equation Modelling Approach 
    Zaidi, Neha; Maurya, Mohit; Dixit, Sweta (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Marketers during the 2020-21 pandemic realized customer responses to the crisis was unpredictable in many ways. From anxiety fueled hoarding to indifferent and discretionary reactions, resulting purchase behaviors were ...
  • The Antecedents of Pro-Environmental Behavior and Its Impact on Subjective Well-Being 
    Matiah, Jayasutha; Singh, Harpaljit Kaur Pritam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Global warming is a serious threat to the entire ecosystem, human well-being, the economy and national security. Environmental problems, which are a global concern, have risen significantly over the years, further compounded ...
  • Anxiety, Anger, and Mindfulness as Predictors of General Health in the General Population during Covid-19 Outbreak: A Survey in Southeast Iran 
    Dehghan, Mahlagha; Zakeri, Mohammad Ali; Malakoutikhah, Alireza; Derakhtanjani, Ahmad Salehi; Bazmandeh, , Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Communities have been exposed to the complications and problems caused by COVID-19 disease, which has had various and complex effects on general health. The aim of this study was to investigate the relationship between ...
  • Are Commercial Agent Banking Services Worthwhile for Financial Inclusion? 
    Al-Amin, Md.; Hossain, Md. Imran; Toha, Md. Abu (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent times, commercial agent banking services has got considerable attention from academia and banking industry for accelerating financial inclusion in emerging economics. However, it's incomprehensible to accelerate ...
  • Are We Different? The Effects of Perceived Value on Revisiting Intention in The Context of MICE Tourism: a Multi-Group Analysis 
    Min, Ho Jie; Ming, Joseph Sia Kee; Seng, Yap Ching; Lee, Sean (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic has had a devastating effect on businesses of all kinds. Accompanied by quarantine requirements in most countries and closed borders worldwide, the MICE (meetings, incentives, conventions, and ...
  • Artificial Intellegence and Porter's Five Forces: An Integration 
    Wen, Chue Kar; Shan, Lom Hui; Adeline, Y. L.; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The influx of Artificial Intelligence (AI) into Marketing has been surging in recent years in various disciplines of Marketing, however the research are only limited to macro-level analyses. Academic criticisms have been ...
  • ASSESSING SUSTAINABILITY IN FAMILY BUSINESSES IN SRI LANKA THROUGH AN EFFECTIVE ENTREPRENEURIAL PROCESS LIFECYCLE. 
    Hespen, C.; Neelawala, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the involvement of family ...

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