• Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries 

  Rajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R. (International Journal of Latest Engineering and Management Research (IJLEMR), 2020)

  Strategies provide intent for organizations to drive their respective business models. The responsiveness to environment challenges and dynamics is a must for corporates to survive and grow even during turbulent conditions. ...
• Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka 

  Dissabandara, D.R.; Dissanayake, D.M.R. (International Journal of Research in Commerce and Management Studies, 2020)

  Brands competing in food industry require a clear emphasis on sensory stimuli when developing their marketing strategies to cater different segments in the market. Sensory marketing plays a vital role in creating long ...
• Review On Advertising Creativity, Brand Personality And Celebrity Personality 

  Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. (Journal of Critical Reviews, 2020)

  Advertising is one of the vastly applied marketing communication tools in the world and creativity plays a significant role within resulting positive consumer evaluations. Meanwhile, celebrities are used in advertisements ...
• Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality 

  Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. (Solid State Technology, 2020)

  Advertising acts as strong promotional mix element in marketing influencing brand communication activities to result favorable consumer responses. However, empirical and practice related arguments still question on the ...
• Impact Of Emotional Intelligence On Salesforce Management: An Empirical Review 

  Paul, B. S.; Dissanayake, D. M. R. (International Journal of Research in Commerce and Management Studies, 2020)

  No matter what grandiose strategies organizations may have, its success ultimately depends on the execution by the frontline, mainly the Salesforce. Selling and the related processes of an organization directly impact to ...
• Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka 

  Munasinghe, A.; Dissanayake, D.M.R. (Sri Lanka Journal of Marketing, 2018)

  Industrial sector organizations require some specific focus when developing brands to their institutional and domestic customer segments. Brand trust plays a significant role when it comes to establishing strong brand ...
• Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives 

  Herath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P. (Global Scientific Journals, 2020)

  Celebrity endorsement is a widely used marketing communication and brand building option found in different markets and product scopes. Most of empirical studies are found examining the effectiveness of celebrityendorsement ...
• Critical Success Factors for Performance Oriented M-Learning in Sri Lanka 

  Dissanayake, D.M.R.; Velananda, Y. L. (Journal of Educational and Social Research, 2020)

  Students engaged with multi tasks commitments demand modern learning environments facilitated with virtual engagements and high-tech contact methods. Thus, they are looking for such technically equipped learning facilities ...
• Application of Social Media for Personal Branding: A Conceptual Review 

  Nanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R. (The International Journal Of Business & Management, 2020)

  The present context of digitalized era promotes the need of branding in an online context. The use of social media for personal branding has been a fast-growing trend and such tools are being competitive in the contemporary ...
• NelCon Studio: An e-learning Content Development / Playing platform for Blended Learning and Micro-learning 

  Yatigammana, M.R.K.N.; Wijayarathne, P.G. (Solid State Technology, 2020)

  There is an increasing demand for e-learning during the outbreak of Covid-19. Thus, the educational institutions stress the teachers to use digital educational tools to develop the lessons and share them with the students. ...
• The Impact of Motivational Factors on Organizational Commitment of Managerial Workers: With Special Reference to Private and Public Sector Employees of Dock, Harbor and Port Transport 

  Kumar, P.D.A.S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  The purpose of the study is to examine the relative importance of motivational factors on the degree of organizational commitment in the Dock harbor and port executive staff and to examine the relationship between various ...
• Measuring the Project Success vs. Project Management Success: A Literature Review 

  Malawige, N.N. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  Project management is an essential operations tool for modern organizations to manage scare resources efficiently and effectively in a competitive business environment. Success of projects in this challenging and competitive ...
• Financial Stress of Small and Medium Scale Entrepreneurs: A Review 

  Jayasekara, B.E.A.; Fernando, P.N.D.; Ranjani, R.P.C. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  Financial stress became contemporary issue in the globe, directly and indirectly affects the individual’s behavior and disorders their physical and mental health. The main objective of this study is to critically evaluate ...
• Measuring Value Creation: Financial Value Drivers vs. Non-Financial Value Drivers 

  Wanigasekara, W.A.D.K.J.; Weligamage, S.S.; Karunarathne, W.V.A.D. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  Value creation of a business organization may perhaps be recognized as the strategic purpose of doing the business in the contemporary business domain. Identifying and quantifying what value is created and how much value ...
• The Supplier - Buyer Relationship (SBR): A Literature Review 

  Wijeyaratne, R.T. (, International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  With global competition intensifying, firms are increasingly recognizing that internal efficiency improvements are insufficient, and that larger gains can be achieved by enhancing the performance of the entire supply ...
• Buying Motives of Alternative Fuel Vehicles in Sri Lanka and their Impact on the Purchasing Intention 

  Morapitiya, P.R. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  In recent decades, it is identified that the emissions of fossil based fuel driven vehicles as one of the main curse for air pollution which leads to global warming. As a result of that, concerns over the environmental ...
• Players’ Performance of a Team Game: A Conceptual Review with Special Reference to Sri Lanka Cricket 

  Maldeniya, D.; Weerasiri, R.A.S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  Performance is the main objective of a person, team or organization on its respective area. Work place is the platform which created employees to perform. Team is the platform where the players can perform. It is indicated ...
• Mixed Method Approach to Environment, Social and Governance Disclosure and Firm Performance 

  Nanayakkara, M.S. (, International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  Corporate transparency are expected by their stakeholders to be informative through both financial and non-financial information (Atan, Razali, Said, & Zainun, 2016). It has become a fundamental value and a signifier in ...
• The Impact of IFRS 9 on SME Credit Facilitation of Banking Sector in Sri Lanka 

  Mahendrarajah, L.; Ariyarathna, J.M.D.; Abeywardhana, D.K.Y. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  The purpose of study is to explore the impact from the latest impairment model developed under the new financial reporting standard and to develop a researchable model to study the impacts of same on the performance of ...
• The Importance of Occupational Health and Safety in Sri Lanka: A Review 

  Fernando, K.J. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

  To survive in the complex market environment today, business organizations should utilize their human resources in an efficient and effective manner. For that, management of occupational health and safety is very important. ...

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