• A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book 

  Chamikara, D.M.; Gunawardane, N. (Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka, 2018)

  The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention ...
• Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka 

  Dharmadasa, S.A.; Gunawardane, N. (Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka.Vol 3 No 1, 2017)

  Along with globalization, new technologies are introduced to the mobile telecommunication industry in order to enhance service quality which is consequential to attract and retain rational customers. Empirical evident is ...
• Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions 

  Ranaweera, D.P.N.; Gunawardane, N. (International Journal of Business and Management Invention (IJBMI), Volume 9 Issue 4 Ser. II, 2020)

  The purpose of the paper is to investigate the impact of experiential brand activation namely; sensory, affective, behavioral and intellectual on consumer brand trust. The study conducted with the context of door to door ...
• Brand Activation in Driving Customer Engagement: Theoretical and Practice Review 

  Gunawardane, N.; Thilina, D.K. (The International Journal of Business & Management, Vol 8 Issue 5, 2020)

  Brand Activation claimed to be a promotional tool use by organizations in order to induce their customers towards the brand. Literature evidence proves brand activation as an experiential learning technique compels customers ...
• Factors Affecting the Purchasing Intention of Green Products 

  Gayathree, D.A.G.P.K. (Sri Lanka Journal of Marketing, Vol 2 No 1 Jan – June 2016, 2016)

  Consumer behaviour researchers and scholars throughout the past three decades have given much prominence to the green consumerism related studies due to its significance in the contemporary business world. According to ...
• Adopting e-hailing Application Among Malaysian Millennials 

  Razi, M.J.M.; Tamrin, M.I.M.; Nor, R.M. (The 7th International Conference on Cyber and IT Service Management (CITSM), Jakarta Convention Center – Jakarta, 2019)

  e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from ...
• An Improved Generic ER Schema for Conceptual Modelling of Information Systems 

  Pieris, D.; Wijegunasekera, M.C.; Dias, N.G.J. (Proceedings of the Asia International Conference on Multidisciplinary Research 2019, Vol.-1, 2019)

  The Entity Relationship (ER) model is widely used for creating ER schemas for modelling application domains in the field of Information Systems development. However, when an ER schema is transformed to a Relational Database ...
• Empathic Listening in Organizational Communication: Putting oneself in the other person’s shoe 

  Wijewantha, P. (Communication. Relations. Management, Volumina. Szczecin. pp. 31-38, 2018)

  A common cause associated with most of the organizational problems are linked to listening issues of managers. If leaders or managers actively question and listen to their employees, it encourages dialogue and debate within ...
• National Culture and Transfer of HRM Practices in Multinational Corporations (MNCs) 

  Wijewantha, P. (International Journal of Scientific & Technology Research. 8(9), 2019)

  This paper provides a review on the role of national culture in transferring the Human Resource Management (HRM) practices of the headqua rters of a Multinational Corporation (MNC) to its subsidiaries in other parts of ...
• Lunchroom Discussion at Fontel (A teaching case) 

  Wijewantha, P. (Journal of the International Academy of Case Studies, 24(3)., 2018)

  The primary subject matter of this case falls in to the discipline of Human Resource Management (HRM). Secondary issues examined in the case study belong to the highly interrelated discipline to HRM, Organizational Behavior ...
• Developing Global Leadership Bench Strength through Transformational Leaders 

  Wijewantha, P. (Asian Journal of Empirical Research. Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

  Developing the global leadership bench strength by advancing the global leadership competencies of high potential employees is a critical concern for Multinational Corporations (MNCs), to achieve sustainable competitive ...
• Occupational Health and Safety (OHS) and Organizational Commitment: Evidence from the Construction Industry of Sri Lanka 

  Wijewantha, P. (Paper presented at III Human Capital in Enterprise and Economy – Perspective of Management and Economics Conference, University of Szczecin, Poland, 2018)

  This study examines the relationship between OHS management practices and employee organizational commitment in the construction industry of Sri Lanka. The survey was carried out among labourers in the construction industry, ...
• Supervised Identification of Acinetobacter Baumanni Strains Using Artificial Neural Network 

  Tamrin, M.I.M.; Maifiah, M.H.M.; Azemin, M.Z.C.; Turaev, S.; Razi, M.J.M. (Journal of Information Systems and Digital Technologies, Vol. 1, No. 2, 2019)

  In hospital environments around the world bacterial contamination is prevalence. One of the most commonly found bacteria is the Acinetobacter Baumannii. It can cause unitary tract, lung, abdominal and central nervous ...
• BENCHMARKING OF HALAL FOOD PRODUCTS USING SIMILARITY MEASURES - A CONCEPTUAL RETRIEVAL MODEL 

  Tamrin, M.I.M.; Turaev, S.; Azemin, M.Z.C.; Razi, M.J.M.; Maifiah, M.H.M. (Journal of Information Systems and Digital Technologies, 2019)

  Muslims are concerned with the Halal status of food products sold in the supermarkets. Many products that are imported from overseas are not certified by JAKIM. In this paper, we proposed a conceptual model for ...
• Influencing Factors of Social Commerce Behavior in Saudi Arabia 

  Razi, M.J.M.; Sarabdeen, M.; Tamrin, M.I.M.; Kijas, A.C.M. (IEEE Digital Library, 2019)

  Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among ...
• Corporate governance and default prediction: a reality test 

  Fernando, J.M.R.; Li, Leon; Hou, Yang (Greg) (Applied Economics, 2019)

  Default prediction has commanded the attention of researchers for at least 50 years. This paper addresses several testable hypotheses regarding the relations between corporate governance and default prediction. We employ ...
• Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions 

  Gayathree, P.K.; Samarasinghe, D. (Asian Social Science, 2019)

  Research studies related to ethical consumerism has been gaining increasing attention in the last decade due to growing importance with environmental pollution. Research studies pointed out a gap between ethical consumers’ ...
• The Impact of Ageing Population on Economic Growth in South Asia 

  Abeywardhana, D.K.Y. (Asian Social Science, 2019)

  The share of working age population has declined all over the world. It is forecasted that this will continue for the coming years in all countries in South Asia. Low growth in working age population in South Asia will ...
• Equity Risk Premium Puzzle: Evidence from Indonesia and Sri Lanka 

  Morawakage, P.S.; Nimal, P.D.; Kuruppuarachchi, D. (Bulletin of Indonesian Economic Studies, 2019)

  This paper investigates the equity risk premium puzzle in the Indonesian and Sri Lankan stock markets in order to identify the relationship between the volatility of excess returns and the equity risk premium. The ...
• Knowledge management behavior among academicians: The case of a Malaysian higher learning institution 

  Razi, M.J.M.; Habibullah, M.; Hussin, H. (Journal of Information and Communication Technology, 2019)

  to perform to the expectation including higher learning institutions (HLIs). Hence, struggling to perform is an indication of lack of KM initiatives. Though many facets of KM have been investigated in HLIs, more studies ...

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