• The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality 

  Dissanayake, D.M.R.; Amarasinghe, N.M.; Weerasiri, R.A.S. (Sabaragamuwa University of Si Lanka, 2016)
• Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products 

  Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J. (Sabaragamuwa University of Si Lanka, 2016)

  Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed ...
• The Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri Lanka 

  Weerasiri, R.A.S.; Koththagoda, K.C. (Sabaragamuwa University of Si Lanka, 2016)

  The aim of this paper is to understand the impact of the ATM service quality towards the customer satisfaction in Sri Lankan state banking sector. This research bridges the gap that exists in the current body of knowledge ...
• Impact of marketing mix on customer buying intention of motor insurance industry in Sri Lanka 

  Weerasiri, R.A.S.; Maldeniya, D. (University of Kelaniya, 2016)

  The objective of this study was to identify the influence of Marketing Mix on customer buying intention for motor insurance industry in Sri Lanka. History of insurance industry goes back to centuries and currently ...
• Field Force Interactions and Life Assurance Buying Behavior in Sri Lankan Insurance Market 

  Perera, M.A.C.H. (2011)

  Studying field force interaction on Life assurance buying behavior in Sri Lankan Insurance market is very interesting but has given least consideration in researches. The purpose of the research is to study the how field ...
• Factors affecting successful implementation of E-government projects in Sri Lanka 

  Wickramarachchi, A.P.R.; Gunawardana, L.H.D. (2009)

  E-government concept which enables governments to provide an enhanced service has become one of a most widely discussed topics today. Sri Lanka is lagging behind in this respect when compared with developed countries and ...
• Impact of Various Marketing & Supply Chain Functions on the Supply Chain 

  Giri, S.; Sharma, V. (2011)

  Purpose: Supply chains are not only affected by the entities involved in it but are also affected by the various other functions like the marketing & supply chain functions performed by the organizations. The occurrence ...
• PROMOTE UVA AS A REMARKABLE TOURIST DESTINATION;WITH SPECIAL REFERENCE TO BADULLA DISTRICT, SRI LANKA 

  Fernando, I.N. (2010)

  Sri Lanka is considered as one of the most wonderful tourist destination partly due to the compact physical diversity of its nature, surrounded by various top ranked beaches into mountain plains, rivers and water Falls, ...
• Way Forward for Tourism: Delighting Customers, Improve Possibilities and Service Innovations - A Case Study in Badulla Region, Sri Lanka 

  Fernando, I.N.; Long, W. (2011)

  Sri Lanka is one of the most wonderful tourist destinations in world, naturally heritage tourist attractions from hundreds of years. Tourism is an emerging sector after end of the civil war. Badulla, a region surrounded ...
• Supply Chain Management with Cost-Containment & Financial Sustainability in a Tertiary Care Hospital 

  Chandra, H.; Rinkoo, A.V.; Kapoor, R.; Sharma, R.K. (2011)

  Financial crunch in present recession results in non-availability of right materials at right time in large hospitals. However due to insufficient impetus towards systems development, situation remains dismal even when ...
• TOURISM PRODUCT DEVELOPMENT IN ECOLOGICALY AND CULTURALLY FRAGILE AREAS ? OBSERVATIONS FROM KERALA IN INDIA 

  Saji, M.P.; Narayanasamy, N. (2010)

  For economically poor but resource rich countries, tourism has become a vital sector to be considered for regional development. In the post-modern world, there seems to be an ever increasing urge for experiencing authentic ...
• A Study on the factors that affect establishment of businesses by rural entrepreneurs 

  Siri, J.G.S.; Jayalal, S. (2008)

  In Sri Lanka, as in other developing countries community development is considered as the development of the rural poor. It is estimated that 88% of the poor communities live in rural areas in Sri Lanka. Rural entrepreneur ...
• Role of a “Global Strategy” on Long Term Success of Business: a Literature Review Based on Organizational Strategy 

  Fernando, I.N.; Long, W. (2011)

  In globalized scenario a well focused strategy plays an important role by shape up the organization through clear set of visionary objectives. Porter (1996) stated a company can outperform rivals only if can establish a ...
• Understanding Significant Relationships between Organizational Citizenship Behavior (OCB) and Marketing Function 

  Bambale, A.J. (2011)

  This is a literature based paper that attempts to make contribution in to organizational citizenship behaviors (OCB) and Marketing literatures by providing up to date literature on the relationship between the two important ...
• ETHICAL ISSUES IN BUSINESS: THE SPRITUAL INPUTS 

  Agarwal, H. (2010)

  Zeno of Cyprus, Manu Samhita and even every book of Religion especially ?Hindu? have strongly put the Ethics as an essential part of the business activities. All over the world, every person want to achieve peaceful living. ...
• An automated system to provide precise information for effective keyword-based advertising 

  Gamage, K. (2010)

  Keyword-based advertising is vital in online advertising as it is a significant technique that extends the business horizons. This technique helps to advertise in a timely and accurate manner by eliciting information about ...
• A Study on Customer Relationship Management Practices in Banking Sector- With Special Reference to Salem District, Tamil Nadu, India 

  Jayakumar, A.; Sathiya, N. (2011)

  Banks play a vital role in the socio-economic development of our country. Banks offer several facilities to enhance the standard of living of our citizens. In the past, owing to lack of information and proper guidance, the ...
• Content Marketing Is an Interactive Way of Reaching Out a Technology Savvy and the Internet Era Customers: A Literature Review 

  Mallawaarachchi, C. (2011)

  Purpose of this paper to present findings on content marketing that was carried based on a literature review. The aim of the review is to see how content marketing is serving a technology savvy and the Internet era customers ...
• A STUDY ON INFLUENCE OF ADVERTISEMENT IN CONSUMER BRAND PREFERENCE (SPECIAL REFERENCE TO SOFT DRINK MARKET IN MANMUNNAI NORTH D.S DIVISION BATTICALOA) 

  Vivekananthan, V. (2010)

  Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers? brand preference, all the resources such as ...
• E-Commerce Adoption in Sri Lankan Small Tourism Enterprises; Evaluation of Strategic Use 

  Abeysekara, U.G.D.L. (2011)

  The adoption of Information and communication technologies (ICTs) in the tourism sector has become one of the choices that seem unavoidable because they bear so directly on the prospects for competing and even surviving ...

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