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  • Dhanabhakyam, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Practicing the effective supply chain management has become an essential perquisite for securing the competitive advantage in the industry. This research conceptualizes the four dimensions of supply chain management such ...
  • Fernando, P.I.N. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Social media is one of the modern tools to connect people around the world, make relationships regardless of the region as well to marketing products and services. Social Media platforms as Facebook play a vital role ...
  • Georges, L.; Djamen, R.; Pernin, J.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. Nonetheless, the existing cross-cultural business literature dealing ...
  • Vaishanvai, S.; Vinothini, R.; Thadsaniya, I.; Vimalini, V.; Suvithika, S.; Keerthika, S.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing starts with the needs of the customer and ends with his satisfaction. Consumer is the one who consumes the goods and services produced. The psychological factors are the factors that about the psychological of ...
  • Uniyal, D.P.; Sinha, P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...

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