Citation:Hespen, C. and Neelawala, P.(2017). ASSESSING SUSTAINABILITY IN FAMILY BUSINESSES IN SRI LANKA THROUGH AN EFFECTIVE ENTREPRENEURIAL PROCESS LIFECYCLE. International Conference on Advanced Marketing 2017. Department of Marketing Management, University of Kelaniya, Sri Lanka.p 39.
Date:2017
Abstract:
In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after
subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the
involvement of family and kinship in the organizations development. To do this the many factors
that influence the entrepreneurial process must be identified and a relationship must be identified in
the entrepreneurial lifecycle.
This research was conducted in order to identify the involvement of family during the
entrepreneurial lifecycle and how this creates sustainability of the organization. This study is done in
order to bridge the knowledge gap in Sri Lanka regarding entrepreneurship and provides an
understanding of family oriented entrepreneurial firms to further generations.
In order to carry out this research the author uses the qualitative method and an induction approach.
This will be done through interviews that are conducted on open ended questions from different
family oriented entrepreneurs.
