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Student Research Conference on Marketing(SRCM)
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Showing 10 out of a total of 72 results for community: Student Research Conference on Marketing(SRCM).
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The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.
Pathmila, P.A.M.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.
Chathuranaga, A.A.D.K.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.
Kariyawasam, K.I.S.S.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.
Amakara, M.H.R.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka
Fernando, K.G.N.
;
Gunawardana, H.M.R.S.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.
Jayathunga, D. D.T.N.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.
Costa, M.P.C.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers
Kumbukage, E.U.P.
;
Gunawardana, H.M.R.S.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District
Wijethunga, K.D.S.K.
;
Gunawardana, H.M.R.S.S.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .
Senarathne, B.G.S.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Jayarathne, W.A. (6)
Kumara, D.W. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (6)
Wanninayake, W.M.C.B. (6)
Weerasiri, R.A.S. (6)
Fernando, P.M.P. (5)
Herath, Renuka. (5)
Wijesundara, C.B. (5)
Gunawardana, H.M.R.S.S. (4)
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Subject
Purchase Intention (15)
Brand loyalty (7)
Celebrity Endorsement (5)
Brand awareness (4)
Brand Image (4)
Emotional Appeal (4)
Perceived Quality (4)
purchasing intention (4)
Rational Appeal (4)
Sri Lanka (4)
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Date Issued
2016 (72)
Has File(s)
Yes (72)