UoK Repository Home
→
Commerce and Management
→
Symposia & Conferences
→
Junior Research Symposia
→
Student Research Conference on Marketing(SRCM)
→
Browsing Student Research Conference on Marketing(SRCM) by Issue Date

Browsing Student Research Conference on Marketing(SRCM) by Issue Date

Now showing items 1-20 of 163

The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.

Pathmila, P.A.M.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Shopping is an activity that brings customers directly contact with retailer and retail institutions. And it is a series of behaviors of acquiring product or the value of shopping process. The motivation to shop can simply ...
The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.

Kariyawasam, K.I.S.S.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the influence of TV advertising on youth female purchasing decision of fairness cream. Based on that the researcher seeks to answer the research problem of “Do TV ...
Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.

Amakara, M.H.R.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Sri Lankan people are today facing to a very busy life style because of the contest with the economy. It’s happened with change of the simple life style of people, in to a very complex lifestyle. According to this lifestyle ...
Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka

Fernando, K.G.N.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

The main purpose of this study is to investigate the perception among young generation in Colombo and Gampaha district of Sri Lanka on organic foods. Mainly it explored the positive and negative beliefs and attitudes towards ...
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.

Jayathunga, D. D.T.N.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Advertising today uses all the many arrows in its quiver: information, image, personality, and lifestyle. The soft-drink industry comprises companies that manufacture non-alcoholic beverages and carbonated mineral waters ...
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.

Costa, M.P.C.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, companies spend billions of dollars per year on celebrity endorsement to create the positive awareness for their products and brands. Most of carbonated soft drink brands tend to implement celebrity endorsement ...
Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers

Kumbukage, E.U.P.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

There has been increased attention given in the tourism literature to authenticity of destinations and the experiential consumption of tourism via accommodation products. The purpose of this study is to explore authentic ...
Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District

Wijethunga, K.D.S.K.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

Main purpose of this study is to investigate the perceived web site quality of the online retailers on consumers purchase intention in Sri Lanka. Literature review identified five dimensions namely web site performance, ...
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .

Senarathne, B.G.S.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

In present business and marketing context the celebrity endorsement in building brands has become a major strategy. However the impact of this celebrity endorsement needs to analyze more as it impacts on the customers in ...
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.

Dabare, G.C.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market ...
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.

Karunatilleke, A.N.C.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Organic food industry currently has become one most emerging markets around the world. Considering the recent economic growth in Sri Lanka, agricultural sector inclusive of organic food industry, holds a significant portion ...
Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.

Fernando, M.D.K.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The two wheelers market in Sri Lanka is one of a fastest growing industry along with good number of competitors. Especially targeting Ladies two wheeler market the manufacturers are offering number of light weight and low ...
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.

Fasna, M.A.F.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

The purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What ...
The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.

Chathuranga, P.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

During this second decade of the new millennium, maximizing the potential of mobile phones is a challenge that will engage governments, the private sector, and the development community alike. Mobile phones manufactures ...
Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka

Wijegunarathne, K.V.D.J.K.B.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Modern trade has become a popular channel in Sri Lanka and it continuously calls for a growing market share in each year. Due to the fact that modern trade’s expanding dominance, marketers focus on improving sales in modern ...
The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.

Madushanka, W.A.I.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

Sri Lankan mobile telecommunication industry is poised for growth at the moment. With the growth in the industry, the head – on competition between service operators has also become intense. So in order to ensure that their ...
Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.

Perera, K.R.T.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

With the increase of consumer confidence index between age groups of 25-30, 31-35, 35 above and also spending on their discretionary purchases is an arising situation in Sri Lanka, firmly Nielsen report has identified as ...
Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.

Senavirathna, W.S.M.S.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya, 2016)

The research problem in the study was to identify the boom in face wash market, to understand what factors have motivated the soap users to switch from soap to face wash in their cleansing purposes. Use of face wash for ...
Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.

Bambarawana, N.S.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

Purpose of this paper is to investigate effects of website quality factors (Aesthetic appeal, Layout and functionality and financial security) on customer purchase intention towards an online retailers and mediating role ...

Now showing items 1-20 of 163

Search Digital Repository

Advanced Search

Browse

All of DSpace
This Community
- By Issue Date
- Authors
- Titles
- Subjects

Browsing Student Research Conference on Marketing(SRCM) by Issue Date

Browsing Student Research Conference on Marketing(SRCM) by Issue Date

Search Digital Repository

Browse

All of DSpace

This Community

My Account