Browsing Student Research Conference on Marketing(SRCM) by Subject "Celebrity Endorsement, Customer Knowledge, Perceived Value, Product Packaging, Purchase Intentions"

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Impact of Factors Effect on the Customer Purchase Intension on Carbonated Soft Drinks Market: Special Reference to Western Province in Sri Lanka

Piushan, H. A. D. D.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

As competition in the market intensifies, gaining a thorough understanding of customer behavior has become increasingly crucial in the business context, particularly in marketing. Product manufacturing companies, in ...

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