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Browsing Student Research Conference on Marketing(SRCM) by Author

Browsing Student Research Conference on Marketing(SRCM) by Author "Gunawardana, H.M.R.S.S."

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Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers

Kumbukage, E.U.P.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

There has been increased attention given in the tourism literature to authenticity of destinations and the experiential consumption of tourism via accommodation products. The purpose of this study is to explore authentic ...
Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District

Wijethunga, K.D.S.K.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

Main purpose of this study is to investigate the perceived web site quality of the online retailers on consumers purchase intention in Sri Lanka. Literature review identified five dimensions namely web site performance, ...
Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.

Bambarawana, N.S.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

Purpose of this paper is to investigate effects of website quality factors (Aesthetic appeal, Layout and functionality and financial security) on customer purchase intention towards an online retailers and mediating role ...
Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka

Fernando, K.G.N.; Gunawardana, H.M.R.S.S. (Department of Marketing Management, University of Kelaniya, 2016)

The main purpose of this study is to investigate the perception among young generation in Colombo and Gampaha district of Sri Lanka on organic foods. Mainly it explored the positive and negative beliefs and attitudes towards ...

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Browsing Student Research Conference on Marketing(SRCM) by Author "Gunawardana, H.M.R.S.S."

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