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Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province

Kahatapitiya, K.D.M.A.L.; Wijenayake, S.I. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

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- Kahatapitiya, K.D.M.A.L. (1)
- Wijenayake, S.I. (1)
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