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Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province

Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province

Kahatapitiya, K.D.M.A.L.; Wijenayake, S.I.
URI: http://repository.kln.ac.lk/handle/123456789/10465
Citation: Kahatapitiya, K.D.M.A.L. and Wijenayake, S.I. 2015. Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.
Date: 2015

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