DSpace JSPUI

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Issue Date	Title	Author(s)
2016	The Impact of Sales Promotions on Consumer Buying Behavior - With Special Reference to the Mobile Telecommunication Industry in Sri Lanka.	Madushanka, W.A.I.; Perera, G.N.R.
2016	Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.	Attanayake, N.I.; Perera, G.N.R.
2016	Study on Consumer Behavior towards Branded Garment Products in Sri Lanka (Special Reference to Gampaha District).	Thanushka, K.S.; Jayarathne, W.A.
2016	Research Study on the Impact of Bottled Water Packaging for Consumer Buying Decision in Sri Lanka.	Kalahe, Narmada.H.; Jayarathne, W.A.
2016	Analysis of Consumer Behaviour on Food Restaurants in Sri Lanka (With Special Reference on Western Province)	Hansaka, W.A.S.P.; Jayarathne, W.A.
2016	Factors Influencing on Brand Loyalty towards Fast Food Restaurants in Sri Lanka with Special Reference to Western Province	Gunarathne, W.P.G.K.; Jayarathne, W.A.
2016	Study on consumer behaviour on healthy food in Sri Lanka (Special reference to Western Province).	De Silva, L.B.M.S.; Jayarathne, W.A.
2016	Study on Consumer Buying Behavior on Vegetable Purchase in Sri Lanka (Special Reference to Gampaha District).	Abeysundara, A.H.A.C.L.; Jayarathne, W.A.
2016	Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka	Weerakoon, L.D.R.; Fernando, P.M.P.
2016	Effectiveness of Mentoring in the Career Progression of Protégés.	Ranatunga, R.W.M.C.B.; Fernando, P.M.P.
2016	Factors Affecting Customer Loyalty Towards Licensed Commercial Banks in Sri Lanka : (With Special Reference to Colombo District).	Gunasekara, P.U.; Fernando, P.M.P.
2016	Study of the Organizational Culture and its Impact on Job Satisfaction among Executive Level Employees: A Case of MAS Intimates - MAS Design.	Gooneratne, R.K.; Fernando, P.M.P.
2016	A Behavioral Study on Leisure Shopping in Supermarkets: With Special Reference to Sri Lankan Context.	Fergus, Valarie. A.; Fernando, P.M.P.
2016	The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka.	Rathnayaka, R.M .U.R.K.; Ubayachandra, E.G.
2016	Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets	Jayasiri, N.A.; Ubayachandra, E.G.
2016	The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.	Chathuranga, P.A.; Ubayachandra, E.G.
2016	The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.	Gomes, G.H.D.; Ubayachandra, E.G.
2016	Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.	Ganegala, G.W.N.K.; Ubayachandra, E.G.
2016	Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).	Asees, F.A.; Ubayachandra, E.G.
2016	The impact of celebrity endorsement toward brand image with special reference to men’s wear apparel in Sri Lanka	Rashinda, Malshan.; Weerasiri, R.A.S.