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Issue Date	Title	Author(s)
2016	Impact of Brand Equity Dimensions on Selection of Retail Fashion Chain among Youth (A Study Based on Colombo District).	Perera, T.C.J.; Patabendige, S.S.J.
2016	The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.	Jayathilake, A.V.H.L.; Patabendige, S.S.J.
2016	Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.	De Silva, L.G.R.V.; Patabendige, S.S.J.
2016	Factors Affecting Customer Satisfaction with Special Reference to Fast Food Restaurants in Sri Lanka.	Shashikala, G.S.; Kumara, D.W.
2016	The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.	Wierathne, N.C.I.; Kumara, D.W.
2016	The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.	Perera, J.I.U.; Kumara, D.W.
2016	Impact of Television Advertising on Youth Female Purchasing Decisions with Special Reference to Fairness Cream Products .1st Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 46.	Kariyawasam, K.I.S.S.; Kumara, D.W.
2016	The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.	Jayathunga, D. D.T.N.; Kumara, D.W.
2016	Impact of TV Advertisement on Customer Purchasing Intention: A Study of Fast Moving Consumer Goods (FMCG) Industry with special reference to Biscuit Products.	Amakara, M.H.R.; Kumara, D.W.
2016	The Impact of Celebrity Endorsement on Consumer Purchasing Intention .	Senarathne, B.G.S.; Bandara, B.S.S.U.
2016	Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.	Costa, M.P.C.; Bandara, B.S.S.U.
2016	The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.	Chathuranaga, A.A.D.K.; Bandara, B.S.S.U.
2016	Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District	Wijethunga, K.D.S.K.; Gunawardana, H.M.R.S.S.
2016	Authentic Sri Lankan Experience: Insights from Boutique Hotel Customers	Kumbukage, E.U.P.; Gunawardana, H.M.R.S.S.
2016	Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka	Fernando, K.G.N.; Gunawardana, H.M.R.S.S.
2016	Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.	Bambarawana, N.S.; Gunawardana, H.M.R.S.S.
2016	Impact of Visual Merchandising on Consumer Impulse Buying Behavior: With Special Reference to Modern Trade Sector in Sri Lanka	Wijegunarathne, K.V.D.J.K.B.; Perera, G.N.R.
2016	Factors Affecting for Consumer Switching Behavior from Toilet Soap to Face Wash in Sri Lanka.	Senavirathna, W.S.M.S.; Perera, G.N.R.
2016	Factors Impact on Buying Behavior towards Luxury Fashion Products among Millennial Generation.	Perera, K.R.T.; Perera, G.N.R.
2016	The Impact of Store Atmospherics on Purchasing Intention with Reference to Retail Fashion Outlet.	Madushani, J.; Perera, G.N.R.