DSpace JSPUI

Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2016	The Impact of Visual Merchandising on Customer Buying Decision with Special Reference to Fashion Retailing Stores in Colombo and Suburbs in Sri Lanka.	Pathmila, P.A.M.; Weerasiri, R.A.S.
2016	Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.	Karunatilleke, A.N.C.; Weerasiri, R.A.S.
2016	Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.	Fernando, M.D.K.; Weerasiri, R.A.S.
2016	Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.	Fasna, M.A.F.; Weerasiri, R.A.S.
2016	Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.	Dabare, G.C.P.; Weerasiri, R.A.S.
2016	The Impact of Celebrity Endorsement on Brand Personality in Sri Lanka.	Amarasighe, N.M.; Weerasiri , R.A.S.
2016	The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.	Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B.
2016	The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.	Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B.
2016	The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.	Sewwandi, W.A.T.; Wanninayake, W.M.C.B.
2016	Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).	Peramuna, N.D.; Wanninayake, W.M.C.B.
2016	The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.	Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B.
2016	Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)	Ekanayake, I.; Wanninayake, W.M.C.B.