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Showing 10 out of a total of 57 results for collection: Marketing Management.
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Attitude of Parents towards Television Viewing and Children’s Advertising in Sri Lanka
Fernando, P.M.P.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
Karunanayake, R.K.T.
;
Wanninayake, W.M.C.B.
(
Social Statistics Students’ Association, Department of Economics, University of Kelaniya
,
2015
)
The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri, R.A.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Legend of Entrepreneurial Business Model: A Case Study of Lanka Harness Co. (Pvt) Ltd
Gayathree, D.A.G.P.K.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
International Business Information Management Association
,
2011
)
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
Faculty of Economics and Administration. Czech Republic
,
2012
)
Service Failures and Customer Switching Behavior of Mobile Communication Services
Dissanayake, D.M.R.
(
2010
)
Impact of self service technology quality on customer satisfaction: A case of retail banks in western province in Sri Lanka
Gunawardana, H.M.R.S.S.
;
Kulathunga, D.
;
Perera, W.L.M.V.
(
Gadjah Mada International Journal of Business
,
2015
)
The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri Lanka
Malshan, R.N.A.D.
;
Weerasiri, R.A.S.
(
Global Illuminators, Kuala Lumpur, Malaysia.
,
2016
)
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
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Author
Dissanayake, D.M.R. (16)
Fernando, P.M.P. (8)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Gunawardane, N. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Karunanayake, T. (3)
Kashif, M. (3)
Munasinghe, A. (3)
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Subject
Sri Lanka (6)
purchase intention (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
consumer resonance (2)
Customer Satisfaction (2)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2018 (6)
2019 (6)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (48)
No (9)