• A Conceptual Review on Impact of Green Practices on Green Brand Equity: With the Moderating Effect of Consumer Traceability Knowledge 

  Fernando, A. L.; Dissanayake, A. G. M. D. C. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023)

  A rapid increase in the implementation of green practices can be observed by companies to support sustainability objectives with the rise of environmental concerns. In today's cutthroat market, green brand equity (GBE), ...
• Frugal Innovation and Core Characteristics: A Systematic Literature Review 

  Velananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N. (Scope, 2023)

  Making products that cater to the requirements of emerging and new markets may help businesses all around the world. The concept of frugal innovation has resulted in many successful products for various markets that save ...
• E-Learning Capability Maturity During Covid 19 Pandemic -A Qualitative Approach 

  Herath, H.M.R.P; BANO, Yasmeen; Vasantha, S. (QUALITY Access to Success, 2021)

  Background of the study: Learning system that had been previously carried out through face to face approach inside the class room switched to the online learning activities during the pandemic and the most common online ...
• Multi-actor value co-creation in community-based tourism 

  Fernando, Madhuri; Leckie, Civilai; Jopp, Ryan; Daronkola, Hassan Kalantari; Johnson, Lester W (2022)

  Community-based tourism (CBT) is an alternative tourism approach appraised for its contribution to uplifting the social-economic well-being of the host community. The uniqueness of this approach is that, unlike other tourism ...
• Knowledge Management Orientation: A Synthesized Window for Future Research 

  Jayampathi, E.K.; De Alwis, C.; Razi, M.J.M. (South Asian Journal of Business Insights, 2021, 2021)

  The knowledge management behavior of an organization is discussed under the concept of knowledge Management Orientation (KMO). As one of the most important strategic resources of an organization, there is a growing ...
• Three Perspectives on Changing Gender Stereotypes 

  Priyashantha, K.G.; De Alwis, A.C.; Welmilla, I. (FIIB Business Review (FBR), 2021, 2021)

  Changing gender stereotypes is an essential topic among researchers since the 1970s. The debate on this subject continues in the twenty-first century. Some researchers argue that gender stereotypes have not changed, since ...
• Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian Context 

  Kashif, M.; Petrovskaya, I.; Samad, S.; Wijenayake, S. (Central European Management Journal, 2021)

  Purpose: Drawing on social exchange theory (SET), this study explores the mediating role of quies­cent silence as a link between organizational stressors and turnover intentions among Russian frontline employees (FLEs). ...
• Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector 

  Kumara, D.W.; Dissanayake, D.M.R. (International Journal of Humanities and Social Science Invention (IJHSSI), 2019)

  Internal marketing and brand-related behavior of employees are found as extendedly researched notions across the markets and product scopes. The concept of internal marketing has been referred in empirical studies connected ...
• Role of Sports Sponsorships in Developing Brand Equity 

  Madushani, G.; Gunawardane, N. (International Journal of Business and Management Invention (IJBMI), 2020)

  Sports sponsorship is focused to sports context as athletes, sports teams, or sporting events. Sports sponsorships moved from corporate entertainment and brand awareness generation into a sophisticated brand building, ...
• Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries 

  Rajaratnam, R.A.; Medis, A. P.; Dissanayake, D.M.R. (International Journal of Latest Engineering and Management Research (IJLEMR), 2020)

  Strategies provide intent for organizations to drive their respective business models. The responsiveness to environment challenges and dynamics is a must for corporates to survive and grow even during turbulent conditions. ...
• Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka 

  Dissabandara, D.R.; Dissanayake, D.M.R. (International Journal of Research in Commerce and Management Studies, 2020)

  Brands competing in food industry require a clear emphasis on sensory stimuli when developing their marketing strategies to cater different segments in the market. Sensory marketing plays a vital role in creating long ...
• Review On Advertising Creativity, Brand Personality And Celebrity Personality 

  Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. (Journal of Critical Reviews, 2020)

  Advertising is one of the vastly applied marketing communication tools in the world and creativity plays a significant role within resulting positive consumer evaluations. Meanwhile, celebrities are used in advertisements ...
• Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality 

  Jinadasa, M.; Perera, R.P.; Dissanayake, D.M.R.; Weerakoon, R. (Solid State Technology, 2020)

  Advertising acts as strong promotional mix element in marketing influencing brand communication activities to result favorable consumer responses. However, empirical and practice related arguments still question on the ...
• Impact Of Emotional Intelligence On Salesforce Management: An Empirical Review 

  Paul, B. S.; Dissanayake, D. M. R. (International Journal of Research in Commerce and Management Studies, 2020)

  No matter what grandiose strategies organizations may have, its success ultimately depends on the execution by the frontline, mainly the Salesforce. Selling and the related processes of an organization directly impact to ...
• Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka 

  Munasinghe, A.; Dissanayake, D.M.R. (Sri Lanka Journal of Marketing, 2018)

  Industrial sector organizations require some specific focus when developing brands to their institutional and domestic customer segments. Brand trust plays a significant role when it comes to establishing strong brand ...
• Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives 

  Herath, H.M.B.I.; Dissanayake, D.M.R.; Nanayakkara, N.W.O.K.D.S.P. (Global Scientific Journals, 2020)

  Celebrity endorsement is a widely used marketing communication and brand building option found in different markets and product scopes. Most of empirical studies are found examining the effectiveness of celebrityendorsement ...
• Critical Success Factors for Performance Oriented M-Learning in Sri Lanka 

  Dissanayake, D.M.R.; Velananda, Y. L. (Journal of Educational and Social Research, 2020)

  Students engaged with multi tasks commitments demand modern learning environments facilitated with virtual engagements and high-tech contact methods. Thus, they are looking for such technically equipped learning facilities ...
• Application of Social Media for Personal Branding: A Conceptual Review 

  Nanayakkara, N.W.O.K.D.S.P.; Dissanayake, D.M.R. (The International Journal Of Business & Management, 2020)

  The present context of digitalized era promotes the need of branding in an online context. The use of social media for personal branding has been a fast-growing trend and such tools are being competitive in the contemporary ...
• A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book 

  Chamikara, D.M.; Gunawardane, N. (Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka, 2018)

  The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention ...
• Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka 

  Dharmadasa, S.A.; Gunawardane, N. (Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka.Vol 3 No 1, 2017)

  Along with globalization, new technologies are introduced to the mobile telecommunication industry in order to enhance service quality which is consequential to attract and retain rational customers. Empirical evident is ...

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