The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka

Nadeeka, H.S.; Weerasiri, R.A.S.

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The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka

Nadeeka, H.S.; Weerasiri, R.A.S.

URI: http://repository.kln.ac.lk/handle/123456789/10334

Citation: Nadeeka, H.S. and Weerasiri, R.A.S. 2015. The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka, In: Book of Abstracts, 1st International Conference on Branding and Advertising- 2015 (W.M.C. Bandara Wanninayake and Others Eds.), p 18. The International Institute of Knowledge Management, Colombo, Sri Lanka.

Date: 2015

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