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Showing 5 out of a total of 5 results for collection: Marketing Management.
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The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri
, R.A.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Factors influencing on purchase intention of organic food products in Sri Lanka
Weerasiri
, R.A.S.
;
Maldeniya, D.
(
Global Illuminators, Kuala Lumpur, Malaysia
,
2016
)
The Impact of Celebrity Endorsement toward Brand Image with special Reference to Men’s Wear Apparel in Sri Lanka
Malshan, R.N.A.D.
;
Weerasiri
, R.A.S.
(
Global Illuminators, Kuala Lumpur, Malaysia.
,
2016
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri
, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri
, R.A.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Weerasiri, R.A.S. (5)
Nadeeka, H.S. (2)
Dissanayake, D.M.R. (1)
Maldeniya, D. (1)
Malshan, R.N.A.D. (1)
Subject
Attractiveness (1)
Brand Image (1)
Buying behavior (1)
Celebrity Endorsement (1)
Effectiveness of celebrity endorsement (1)
Expertness (1)
Impact (1)
Marketing Mix (1)
Men's wear apparel (1)
Organic Food (1)
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Date Issued
2015 (2)
2016 (2)
2017 (1)
Has File(s)
Yes (4)
No (1)