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Showing 10 out of a total of 17 results for collection: Marketing Management.
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Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
Karunanayake, R.K.T.
;
Wanninayake, W.M.C.B.
(
Social Statistics Students’ Association, Department of Economics, University of Kelaniya
,
2015
)
The impacts of television advertisements on youth buying behavior with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri, R.A.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Legend of Entrepreneurial Business Model: A Case Study of Lanka Harness Co. (Pvt) Ltd
Gayathree, D.A.G.P.K.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Impact of self service technology quality on customer satisfaction: A case of retail banks in western province in Sri Lanka
Gunawardana, H.M.R.S.S.
;
Kulathunga, D.
;
Perera, W.L.M.V.
(
Gadjah Mada International Journal of Business
,
2015
)
Application of Package Based Data Analysis: An Explanation with Service Sector Research Study
Wijenayake, S.I.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience
Medis, A.
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka
Gunawardane, N.R.
(
American Research Institute for Policy Development
,
2015
)
Factors affecting the doctors prescription towards multivitamin and mineral preparation
Wijesundara, C.B.
;
Kanakarathna, P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Dissanayake, D.M.R. (4)
Gunawardene, H.M.R.S.S. (2)
Herath, H.M.R.P. (2)
Nadeeka, H.S. (2)
Weerasiri, R.A.S. (2)
Amarasuriya, T. (1)
Cooray, N.H.K. (1)
de Silva, A.E. (1)
de Silva, S.K.D.U. (1)
Fernando, P.M.P. (1)
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Subject
Automated tellers (1)
Banks and banking--Customer services (1)
biological environment (1)
Brand Benefits and Customer Buying Intention (1)
Brand Equity (1)
Brand equity (1)
Brand Identity (1)
Brand Loyalty (1)
Brand Personality (1)
Brand Prestige (1)
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Date Issued
2015 (17)
Has File(s)
Yes (17)