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The Effect of Facebook Usage Intensity and the Personality Type of Individuals on Academic Performance: A Study among Final Year Undergraduates of Faculty of Commerce and Management Studies, University of Kelaniya

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dc.contributor.author Sandamali, K. D.
dc.contributor.author De Silva, G. H. B. A.
dc.date.accessioned 2019-05-24T09:01:01Z
dc.date.available 2019-05-24T09:01:01Z
dc.date.issued 2018
dc.identifier.citation Sandamali, K. D. and De Silva, G. H. B. A. (2018). The Effect of Facebook Usage Intensity and the Personality Type of Individuals on Academic Performance: A Study among Final Year Undergraduates of Faculty of Commerce and Management Studies, University of Kelaniya. 5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.P.41 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/20227
dc.description.abstract During last couple of years, it had been quite evident that the academic performance of undergraduates are inconsistent over time and gender bias in the Faculty of Commerce and Management Studies of University of Kelaniya. With the wide usage of internet and related services across the globe, the life style of people started to change. The global internet users have been passed 4 billion and among those 3 billion people around use social media in each month by using the mobile devices. The social media made major effect to the society and effect to the students’ academic performance in all the countries across the world. The purpose of this study is to examine whether Facebook usage intensity and the personality type impact on the university undergraduates’ academic performance. The primary data were collected from a sample of 142 university final year undergraduates via a validated standard survey instrument. The statistical data analysis techniques used for impact testing were chi-square and Nagelkarke R- square of logistic regression. The study brings up results showing that there is a significant impact on Facebook usage intensity and undergraduates’ academic performance relationship. Moreover, it has been observed, that personality type does not moderate the relationship between Facebook usage intensity and academic performance en_US
dc.language.iso en en_US
dc.publisher 5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Facebook Usage Intensity en_US
dc.subject Academic Performance en_US
dc.subject Personality en_US
dc.subject Undergraduates en_US
dc.title The Effect of Facebook Usage Intensity and the Personality Type of Individuals on Academic Performance: A Study among Final Year Undergraduates of Faculty of Commerce and Management Studies, University of Kelaniya en_US
dc.type Article en_US


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