Digital Repository

The Effect of CSR Initiatives on Employee Engagement: A Case of a Leading Tyre Manufacturing Company in Sri Lanka

Show simple item record

dc.contributor.author Nanayakkara, H. M. K.
dc.contributor.author Sangarandeniya, Y. M. S. W. V.
dc.date.accessioned 2019-05-24T04:33:35Z
dc.date.available 2019-05-24T04:33:35Z
dc.date.issued 2018
dc.identifier.citation Nanayakkara, H. M. K. and Sangarandeniya, Y. M. S. W. V. (2018). The Effect of CSR Initiatives on Employee Engagement: A Case of a Leading Tyre Manufacturing Company in Sri Lanka. 5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.P.29 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/20215
dc.description.abstract This study aims to assess the impact of organizational Corporate Social Responsibility (CSR) initiatives on employee engagement at work. The study sample consisted of 57 business professionals of XYZ International Sri Lanka (Pvt) Ltd., a multinational tyre manufacturing company. This was quantitative and cross-sectional research study. The data were collected using self-administered questionnaires which was personally distributed and emailed to the respondents in the selected sample. Simple regression analysis was used to test the study hypotheses. Analyzed results showed a significant impact of CSR initiatives on employee engagement. The study results clearly underlined the potential of firm’s involvement in CSR activities in influencing the employee attitude and behavior which means the level of engagement at work. Furthermore, this study raises the need for companies to look at their CSR strategies in a more serious and a holistic approach. Especially, this study represents a contribution to understand CSR strategic status and highlights that social responsible practices can have a strong positive impact on employees’ engagement en_US
dc.language.iso en en_US
dc.publisher 5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Corporate Social Responsibility (CSR) en_US
dc.subject Employee Engagement (EE) en_US
dc.title The Effect of CSR Initiatives on Employee Engagement: A Case of a Leading Tyre Manufacturing Company in Sri Lanka en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Digital Repository


Browse

My Account