Abstract:
Today's market conditions have imposed a growing part of business with the support of
information systems. Timely information becomes an increasingly important resource that
gives the company a competitive edge. As the information market is subject to constant
changes, the success of an individual tourism subject is based on continuous monitoring of
these changes and fast adaptation to them. Accelerated technological and technical
development has certainly improved some business processes, but has also conditioned some
modification of marketing research techniques in tourism. Methods used in paper to investigate
this problem are analysis, synthesis, comparasion and deduction. Data collection is made
through Internet databases and also on the field in sample of tourist subjects Authors analyzed
consumer behaviour of participants on the online tourist market in order to make marketing
decisions more efficiently using numerous market research techniques. With the development
of new technologies and the Internet, there has been a modification of traditional methods in
modern methods that make up the e-marketing information system (CRM; ERP, MIS), which
is main focus of this paper
