Browsing ICAM-2017 by Subject "digital marketing"

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BRAND ADVOCACY: THE NEW SUCCESS MANTRA

Tiwari, V.; Sushil, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Brand influencers are the new PR gimmick for celebrity endorsements. Influencers are people who promote the brand on social media ie Facebook, Twitter, Instagram, google plus etc. They unfortunately are not able to drive ...
DIGITAL MARKETING AND NEW COMMUNICATIONS CHANNELS

Arnous, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (PatrutiuBaltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this ...

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