Abstract:
One of the major changes that occurred in traditional marketing was the “emergence of digital
marketing” (PatrutiuBaltes, Loredana, 2015), this led to the reinvention of marketing strategies in
order to adapt to this major change in traditional marketing (PatrutiuBaltes, Loredana, 2015).
As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same
features should be expected from digital marketing developments and strategies. Digital marketing is
an umbrella term for the marketing of products or services using digital technologies, mainly on the
Internet, but also including mobile phones, display advertising, and any other digital medium. The
way in which digital marketing has developed since the 1990s and 2000s has changed the way
brands and businesses utilize technology and digital marketing for their marketing.
Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly
incorporated into marketing plans, and as people use digital devices instead of going to physical
shops.
This paper deals with the new non- linear marketing approach, and building brand awareness by
digital marketing. also the research deals with the number of ways brands can use digital marketing
to benefit their marketing efforts.
The research focus as well on the latest development and strategies and in effective forms of digital
marketing
