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Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform

Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

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Author
- Chin, Thoo Ai (1)
- Mas'od, Adaviah (1)
- Sugiran, Hanis Syuhada Ahmad (1)
- Sulaiman, Zuraidah (1)
Subject
- Green Marketing, Sustainability Marketing, Pro-Environmental Behavior, Purchase Intention, Social Cognitive Theory, Social Commerce Platform, Social Media Influencer (1)
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Date Issued
- 2021 (1)
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