Browsing International Conference on Advanced Marketing by Subject "Online-learning"

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CRITICAL FACTORS INFLUENCING STUDENTS’ ACCEPTANCE OF ONLINE LEARNING OVER TRADITIONAL METHOD: AN EMPIRICAL STUDY IN SRI LANKAN HIGHER EDUCATION

Wijewardene, U. P.; Khatibi, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The study focuses on the conceptual development of beliefs based measures in technology acceptance of online learning over traditional method, with respect to Sri Lankan higher education. This research provides valuable ...
END-USER ACCEPTANCE OF ONLINE LEARNING: AN INTEGRATION OF ACCEPTANCE MODELS WITH USER-CENTERED DESIGN (UCD) IMPLICATIONS

Wijewardene, U. P.; Abeywickrama, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Digital technology is now woven deeply into the fabric of university teaching and learning ranging from the institutional provision of learning management systems, e-journals and plagiarism detection tools, to the ...

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