Browsing International Conference on Advanced Marketing by Subject "International Modern Trade (IMT)"

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ROLE OF RETAILERS ON CONSUMER PRODUCT SALES – A CASE STUDY OF A GIANT PAKISTANI RETAILER IMTIAZ SUPERSTORE AND TANG PAKISTAN

Akhtar, B.; Furquan, M.; Hafeez, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Pakistan is a large consumer product market which accounts for more than 40% of consumer business and worths $ 152 million showing an annual growth rate of 8% . The retail scenario in Pakistan has changed from Kiryana ...
ROLE OF RETAILERS ON CONSUMER PRODUCT SALES – A CASE STUDY OF A GIANT PAKISTANI RETAILER IMTIAZ SUPERSTORE AND TANG PAKISTAN.(2017)

Akhtar, B.; Furquan, M.; Hafeez, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Pakistan is a large consumer product market which accounts for more than 40% of consumer business (Baloch, 2011) and worths $ 152 million showing an annual growth rate of 8% (Haq, 2016). The retail scenario in Pakistan ...

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