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Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

Now showing items 51-70 of 570

CAB SERVICE QUALITY IN SRI LANKA: A COMPARATIVE STUDY BETWEEN COMPANIES AND INDIVIDUAL CUSTOMERS

Heruppage, K. S.; Aththanayake, A.M.A.S.; Samarasekara, P.G.S.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Number of cab services has been organized to serve the travelling needs of individual and companies to gain smoothly driven day to day activities. Competitive and competent rivals are being attracted by the growing fleet ...
Can Online Learning Tools Better Engender Graduate Work Readiness? Perspective of Malaysian Undergraduate Students

Kaurm, Jasminder; Hussain, Ibiwani; Suki, Nadiah; Turner, Jason; Chek, Lim Hau; Nazri, Ahmad; Wern, Wong Huey (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Online and distance learning were traditionally delivered for students seeking flexibility while pursuing academic or professional qualifications. In Malaysia, a handful of higher education providers offered this mode of ...
CAN THE TRANS CASPIAN INTERNATIONAL TRANSPORTATION ROUTE (TITR) REALLY LINK ASIA TO EUROPE? AN ASSESSMENT OF PORT SERVICE QUALITY (PSQ) IN SEAPORTS WITH ROPMIS MODEL

Jeyhun, H.; Chang, C.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Ports play a crucial role in the economy of many countries and regions. Failure or unreliability of port services can significantly influence port customers—shipping lines and cargo owners—and result in their dissatisfaction. ...
Capital Structure and Company Value on State-Owned Enterprises

Savitri, Enni; Gumanti, Tatang Ary; Abdullah, Nik Herda Nik (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The optimal capital structure must achieve a balance between risk and return so that it maximizes the company's value and the company's stock price. The company's value may give shareholder's prosperity to a maximum if the ...
Changing Consumer Behavior During Pandemic: Going Beyond Normal for Business Sustainability

Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The pandemic has significantly transformed the means and mechanisms for carrying out business operations. For example, it has re-defined business models by forcing business units to embrace technology and attune their ...
CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA.

VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Channel management is a term used to describe how companies gain control of multi-step, complex distribution channels to maximize revenues and reduce costs. Channel-management activities have historically been a challenge ...
CIRCUMVENTING CHOICE OVERLOAD: DE- ESCALATION STRATEGIES, ANTICIPATED REGRET AND CONSIDERATION SETS!!

Mathew, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Research on choice proliferation and its negative effects, popularly referred to as the ‘Choice Overload phenomenon’ or ‘Over-choice’ has increased exponentially over the past decade. Extant research has built on insights ...
CLIMATE PREDICTION: MODELING AND DETECTION OF PAST PRESENT AND FUTURE CLIMATE CHANGE BASED ON GEOLOGICAL EVIDENCES.

Arya Dr, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

“Climate change comprising of global cooling and warming processes operates in nature to assist geological phenomenon of erosion of rocks of the mountains into sediments their transportation and final deposition in the ...
CNY Exchange Rate Risk Management of Chinese Enterprises under Covid-19 Impact

Xiaoli, Yang (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The rapid spread of COVID-19 in 2020 has brought a profound impact on global economy, which has become an important factor affecting the fluctuation of CNY exchange rate. The misplacement of the spread of the COVID-19 ...
A Comparative Study of Online Service Quality between Google Meet and Zoom App in Punjab

Sethi, Amit (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Business suffered greatly during the Covid 19 outbreak, and with physical meetings not possible, businesses had little choice but to turn to online video conferencing apps. Using the Gap Model, this study attempted to ...
A Comparative Study of Various Recruitment Methods: A Special Reference to Lateral Recruitment of Defense Officers

Kumar, Abhinav; Sidharth, Sumati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Armed Forces have always been an organization where men behind the machines are the actual asset to the nation. Human Resource management plays a crucial role in the Organizational Effectiveness including in the Armed ...
A Comparative Study on Various Factors Influencing Online Teaching - Learning Process: A Student-Teacher Perspective

Seth, Sunny; Grover, Disha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In this Pandemic situation of Covid19, technology is directing all kinds of businesses and sectors, the education division is not behind in using the potential of ICT. The latest enhancements in higher education are not ...
Comparing Between Education in Palestine with Education in Finland and Japan

Amro, Ayah; Hashaiky, Shireen; Shweiki, Sahar; Abdullah, May (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Apparently, it seems that pioneer countries in the educational field have some commonalities such as compulsory primary schooling, high infrastructure, deep vision, and teacher quality. However, the comparison between the ...
Comparison of Moral Distress Severity between Pediatric Ward and Pediatric Intensive Care Unit Nurses

Behbodi, Maryam; Shafipour, Vida; Amiri, Mehrnegar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Ethics is an integral part of medical and nursing professions, and care in pediatric ward is different from other wards due to patients' age and sensitivity of their medical conditions. Therefore, we aimed to compare the ...
Comparison of Nurses' Crisis Management Before and After the Covid-19 Pandemic

Zamani, Najme; Bahri, Ahdie (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Background: Nurses with the ability to manage critical situations can improve the health of patients more quickly and increase the efficiency of the system in improving the health of the community. Since all communities ...
Compassion Satisfaction, Compassion Fatigue and Hardiness in Nurses: A Comparison before and During Covid-19 Outbreak

Zakeri, Mohammad Ali; Dehghan, Mahlagha; Rahiminezhad, Elham; Bazmandeh, Abbas Zakeri (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Nurses provide the majority of health-care services during an epidemic. Front-line nurses face numerous health challenges during the COVID-19 epidemic. Many nurses may experience compassion fatigue in these stressful ...
A Comprehensive Eco-Tourism Behaviour Model of Chinese Domestic Tourists: Case of Yunnan, China

Jieyao, Zhang; Kumar, Jeetesh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Eco-tourism as a modern tourism model has become the popular trend with the fastest development in the tourism industry; tourists' eco-tourism behavior has become the key to the environmental protection of eco-tourism ...
THE CONCEPT OF CORPORATE RESULTANT INNOVATIVENESS ASSESSMENT BASED ON FUZZY LOGIC.

Nawrocki, T.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Generally in the literature innovativeness is widely recognized as one of the main drivers of organization’s development and its value creation. Nowadays it is very trendy to be perceived as innovative, but at the same ...
Concept of Sustainable Development in Business Education

Manogna, B. Sai; P, Ganesan; Swamy, T.N.V.R.L. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Principles of Responsible Management Education aim is to develop responsible management education in order to achieve the Sustainable Development Goals. The 2017 Global Forum for Responsible Management Education- 10 Years ...
A Conceptual Framework for Challenges of Adopting Circular AgriFood Supply Chains In Sri Lanka

Rathnayake, Hasitha; Withanaarachchi, Amila (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

This study aims at developing a conceptual framework to identify the challenges of adopting circular supply chains in the Agri-Food supply chain of Sri Lanka through conducting a systematic literature review. Circular ...

Browsing International Conference on Advanced Marketing by Title

Browsing International Conference on Advanced Marketing by Title

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