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Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka

Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka

Gunasekera, S.U.N.
URI: http://repository.kln.ac.lk/handle/123456789/10476
Citation: Gunasekera, S.U.N. 2015. Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.
Date: 2015

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