3rd ISCB - 2015
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/10432
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Item Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Gunasekera, S.U.N.Item Factors impact on choice of television channels: special reference on Eravur, Batticaloa(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Baskaran, N.Item Effectiveness of relational bonds on relationship quality in banking industry in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Newton, S.; Niroshan, A.M.Item Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Mirosh, R.; Sinniah, S.Item Determinants of guest satisfaction in resort and hotels in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Malik, A.; Akram, W.Item Influence of service quality on customer’s loyalty in hotel industry: with special reference in Batticaloa district(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Partheepan, B.Item Customer attitude towards green marketing practices in hotel industry(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Silva, A.; Gajanayake, R.Item Viral marketing and consumer buying decision making process: special reference on mobile phone’s brand(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Prasath, P.Item Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Madhushanka, U.H.L.; Wijenayake, S.I.Item Impact of promotional tools on customer purchase intention in soft drinks industries(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Jeyarajah, T.