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Showing 10 out of a total of 285 results for community: Symposia & Conferences.
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A STAKEHOLDER PERSPECTIVE OF MARKETING AT THE BOTTOM OF THE PYRAMID (BOP) MARKET IN SRI LANKA.
Jayawickramarathna, W.
;
Rahman, K.
;
Mulye, R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
IMPACT OF MARKETING MIX IN BRAND PREFERENCE SPECIAL REFERENCE IN LUBRICANT IN MARKET IN JAFFNA DISTRICT.
Rajumesh, S.
;
Kumaratheepan, V.
;
Sivanenthira, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
THE EFFECTIVENESS OF RELATIONAL BONDS ON CUSTOMER LOYALTY MEDIATED WITH CUSTOMER SATISFACTION: TELECOMMUNICATION INDUSTRY, BATTICALOA
Ragel, V.R.
;
Newton, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
SOCIAL MEDIA DESCRIPTION VIA SOCIAL MEDIA TOOLS AND ANALYSIS OF 50 BIGGEST COMPANIES SOCIAL MEDIA USAGE IN TURKEY
Dogan, B.O.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
DIGITAL MARKETING AND NEW COMMUNICATIONS CHANNELS
Arnous, H.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA.
VIyswarya, P.
;
Rajaram, S.
;
Inayath Ahamed, S.B.
;
Kundhavai, S.
;
Sriram, V.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
THE MODERATING EFFECT OF FIRM SIZE ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION: EVIDENCES FROM SRI LANKA.
Tennakoon, W.D.N.S.M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
V: A TWIST IN THE TALE OF A BRAND
Kar, S.K.
;
Samantarai, M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
THE ELECTRONIC WORD OF MOUTH AND CUSTOMER RETENTION AT RETAIL STORES IN JAFFNA MARKET.
Suganya, A.
;
Mary Theresha, S.
;
Queenmary Figurado, X.M.
;
Glodiya Fernando, N.I.
;
Lathursha, S.
;
Sinduja, K.
;
Shivany, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
UNDERSTANDING THE CULTURAL VALUES AT THE INDIVIDUAL LEVEL IN CENTRAL AFRICA: A TEST OF THE CVSCALE IN CAMEROON
Georges, L.
;
Djamen, R.
;
Pernin, J.L.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Fernando, P.M.P. (10)
Gayathree, D.A.G.P.K. (9)
Bandara, B.S.S.U. (8)
Weerasiri, R.A.S. (8)
Wijenayake, S.I. (8)
Herath, H.M.R.P. (7)
Kumara, W.D. (7)
Medis, A. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (5)
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Subject
Sri Lanka (13)
Customer Satisfaction (11)
Service Quality (11)
Purchase Intention (10)
Brand loyalty (8)
Customer satisfaction (7)
Brand Equity (6)
Customer Loyalty (5)
customer satisfaction (5)
marketing (5)
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2017 (285)
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