Commerce and Management
Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/140
Browse
12 results
Search Results
Item Factors Influence on Purchasing Intention of Fashion Clothing Through Online Platforms(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017) Wanniarachchi, T. M.; Thilakarathne, B. L. S.; Wijesundara, B.This paper focuses on the impact made by social media characteristics on purchasing Intention towards fashion clothing through the online platforms. The main research objective of the study is to identify the level of influence made by the characteristics of trust, perceived online risk, convenience, and online reviews on the consumer buying intention. The survey method was used to collect data from the sample and a sample of 204 consumers was selected through convenient sampling method. A properly structured questionnaire was distributed among the selected sample. Likert scale questions were analyzed by coding different values for each response. Correlation and regression analysis have been employed to test the hypotheses based on the result. Qualitative data via open ended questions were used to get a deeper understanding on consumer purchasing intention and online platforms used by the industry. There is a strong positive relationship between online reviews and the consumer purchasing intention. Further, it was found out that there is a moderately positive relationship exists between the trust and the consumer purchasing intention. The empirical evidence suggesting the negative relationship of risk and the consumer purchasing intention was not supported with the statistical data and analysis of the study. This research would have given a broader idea on online buying intention if conducted covering all the segments in Sri Lanka. As a conclusion remark of the study, researchers recommend fashion and clothing companies to focus more on their core business activities on online platforms which may lead to positive reviews and recommendations. This would enhance the consumers’ purchasing intention in the long run. Further the study recommends that the online businesses should pay more attention on factors emphasized by the customers in purchasing clothing online.Item The Impact of AI Chat Bot on User Experience in E-Commerce(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Nimshan, E. S.; Udara, S. W. I.This study explores the impact of artificial intelligence (AI) chatbots on user experience in Sri Lankan e-commerce platforms, addressing key challenges such as limited personalisation, usability concerns, and trust deficits. The research builds on existing global literature while filling a gap in understanding AI adoption in Sri Lanka's unique socio-economic context. It identifies three independent variables namely; usability, personalisation and engagement, and trust, and evaluates their influence on user experience. The research employed a quantitative approach, using a survey distributed to 384 participants representing Sri Lankan e-commerce users. Data was collected via structured questionnaires, with Likert scale responses used to measure variables. Statistical techniques such as multiple linear regression and correlation analysis were applied to assess the relationships among variables and their impact on user experience. Descriptive and inferential statistics provided insights into the study's hypotheses. The results demonstrate strong positive correlations between usability (r = 0.831), personalisation and engagement (r = 0.802), and trust (r = 0.805) with user experience. Usability emerged as the most significant predictor (β = 0.405), followed by trust (β = 0.292) and personalisation and engagement (β = 0.213). An adjusted R-squared value of 0.772 suggests that the model explains 77.2% of the variance in user experience. These findings emphasise the importance of enhancing platform usability, fostering trust, and offering personalised interactions to improve user satisfaction. This study is limited by its reliance on self-reported data, which may introduce response bias. Additionally, the findings are specific to Sri Lanka’s e-commerce market and may not generalise to other regions with different digital infrastructures or consumer behaviours. Future research could incorporate qualitative methods or longitudinal designs to capture evolving user preferences. Theoretically, this study contributes to the body of knowledge by highlighting the interplay between usability, trust, and personalisation in shaping user experience. Practically, the findings offer actionable insights into e-commerce platforms, emphasising the need to invest in user-centric AI chatbot designs. Future research could explore the role of cultural factors and AI-driven innovations in enhancing digital consumer experiences.Item Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Suriyage, R. D. S. D.; Leon, S. A. J.Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision towards herbal products. This is a quantitative study which gathered data from 200 customers from Monaragala district, Sri Lanka using snowball sampling technique. The data were analyzed by using descriptive, correlation and multiple regression analyses. Findings of the study show that there is a strong positive relationship between independent variables (health conscious, social influence, product price, perceived value, trust) and consumer buying decision. Also, highlights that health conscious, social influence, product price, perceived value, and trust have significantly impact on consumer buying decision. Among the independent variables, social influence is the most influencing factor on consumer buying decision. This study will be helpful to the consumers to make effective decision during the consumption process and to the companies to place their strategies effectively.Item Factors Affecting Intention to use Mobile Money Service in Sri Lanka: Moderating Effect of Demographic Factors with reference to Western Province of Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2021) Sanjeewa, H. H. D.; Yatigammana, M. R. K. N.Mobile money service allows mobile users to perform financial transactions using their mobile phones which helps to decline the physical use of money. Therefore, the objective of the study was to identify the factors affecting intention to use mobile money service in Sri Lanka and the relationship between those identified factors and intention to use mobile money services. Further, the study is carried out to assess the moderating impact of demographic factors on the relationship between those factors and the intention to use mobile money. The data collection was carried out through a structured questionnaire from 400 randomly selected participants of Western province Sri Lanka. Usefulness, trust, risk, awareness, and knowledge are identified as the key factors affecting the intention to use mobile money service. There was a significant positive relationship between usefulness, trust, awareness, and knowledge with the intention to use mobile money while the risk was significantly negative. Further, the moderating impact of demographic factors on the above-identified five factors was assessed and it was noted that gender and age do not moderate the relationship between the above-identified five factors and user intention, but income level and job title moderate the relationship between above-identified factors and user intention. Based on the results of the study it is recommended that mobile telecom operators should take actions to increase usefulness, trust, awareness and knowledge while taking actions to decrease the risk factors involving in the service. Further, it is recommended to consider education level and working experience as moderating demographic factors of factors effecting on intention to use mobile money services.Item The Impact of Project Culture and Project Knowledge on Business IT Project Success Level(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Jayasuriya, D. R. N.; Razi, M.J.M.; Thilakerathna, P. M. C.Information technology (IT) is inevitable in any business in modern days. Therefore, a considerable amount of funds is committed to IT projects yearly. However, according to the available literature and reports, globally, these projects' success level is considerably low. In Sri Lankan context, it is hard to find the studies on measuring the success level of IT business projects from clients' perspective. Therefore, this research's main objective is to measure the success level of IT business projects in Sri Lanka from the client's perspective. Managing project Knowledge is one of the main factors which affect to the project success level. Project culture is believed to be affecting project knowledge management. A quantitative research approach was used with a partial least square structure equation model as the analysis tool. Data were collected from 87 IT projects completed within the last two years in the telecom and banking industries in Sri Lanka. The results revealed a low project success level for IT projects completed within the telecommunication and finance industries. Further, management leadership and trust between project managers affect domain knowledge and knowledge sharing. Domain knowledge positively affected the project success level, but knowledge sharing did not affect the project success level.Item The Impact of Subordinate’s Trust in Supervisor and Felt Trust on Subordinate Psychological Empowerment: A Study with Reference to Polytex Garments Limited(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Perera, T. S. S.; Karunarathne, R. A. I. C.Empowering employees and building trust in close relationships become more vigorous consideration in organizations for surviving and competing in the business context. Hence, the purpose of this study was to assess the impact of subordinate’s trust in supervisor and felt trust on subordinate overall psychological empowerment. To attain this research objective, we collected data from 56 staff employees and 38 executives who are working as subordinates in a reputed garment manufacturing company in Ja-Ela, Sri Lanka. We used survey method for data collection and used simple linear regression analysis for data analysis. The results of this study showed that the subordinate’s trust in supervisor significantly and positively influence on subordinate overall psychological empowerment. Further, the results showed that subordinate’s felt trust has significant positive effect on subordinate overall psychological empowerment. Based on these findings, we recommend to the management to ensure healthy relationships among supervisors and subordinates through effective communication and leadership practices in order to create a sense of empowerment within employees. However, this study based upon staff workers and executives in one garment manufacturing company in Sri Lanka, which hinder the generalizability of our findingsItem The Impact of Knowledge Sharing Factors on Talent Retention: A Study of Private Sector Organizations in Sri Lanka(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Silva, H.M.S.V.; Sandeepani, S.H.M.In current environment, Modern knowledge based companies were taken knowledge as the weapon to gain competitive advantage from the market through high talented people. Thus, the purpose of this study was to investigate the knowledge sharing factors on talent retention of executives and above employees working in the top five private sector companies in Sri Lanka. This study has identified that mutual trust in between superior and subordinate for knowledge sharing, rewards for knowledge sharing and training for knowledge sharing and managerial support from superior to subordinate for knowledge sharing as the most influential factors in knowledge sharing. This was a quantitative study used a deductive approach. This study was carried out as an individual-level study with a sample of 160 executive level employees. The population framework of executive and above level of five companies was available, thus, the simple random sampling was applied in selecting sample for this study. In addition, survey strategy was followed in the study and a self-administered, anonymous, pre-tested questionnaire was used for data collection purpose. Moreover, four hypotheses were constructed for four factors and they were tested using simple linear regression analysis. It was concluded that there is a positive significant impact of mutual trust between supervisor and subordinate for knowledge sharing, rewards for knowledge sharing and training for knowledge sharing on talent retention of executives and above employees. Findings concluded that there is a positive moderate impact of managerial support for knowledge sharing on talent retention of executives and above employees in private sector organizations in Sri Lanka. Finally, findings stimulates to review and revise their existing knowledge sharing practices to formulate their talent retention policies or to revise their existing talent retention policies in a way of increasing the best talent in organizations to ready for ‘war for best talent’ in 21st centuryItem The Impact of Consumer Attitude towards Purchase Intention on Green Packaged Products.(Department of Marketing Management, University of Kelaniya, 2017) Sewwandi, H.G.D.M.; Weerasiri, R.A.S.Environmental concern is the newest trend in the markets as a marketing point and at the consumers’ side as well. The extent to which the customers respond to this newest trend is a problematic to the marketers. That problem was the basic for the research. This study attempted to gain knowledge about consumer attitude towards purchase intention on green packaged products in Sri Lanka with special reference to Colombo District. Data collection has been undertaken as an anonymous survey during the week. A total of 100 questionnaires were distributed to consumers. 50 was distributed as online Google form to achieve target group of people between 15 years and 35. Rest 50 was distributed to randomly selected customers who attend to shopping malls in Colombo District to reach above 35 generation. Statistical package for social science (SPSS) 20 was used for statistical analysis and the survey analyzed descriptively using tables, frequencies and percentages. The hypotheses have been tested using Pearson correlation and Regression analysis. Based on literature review customer attitude was related to the factors of Environmental Concern, Knowledge, Trust, Familiarity and Perceived quality. The research results showed that there is positive and significant relationship between factors of Customer attitudes towards purchase intention on Green packaged products in Sri Lanka. Further suggestion were provided by the researcher.Item Impact of Website Quality on Purchase Intention in Online Retailing Environment in Sri Lanka: Perceived Trust as a Mediator.(Department of Marketing Management, University of Kelaniya, 2016) Bambarawana, N.S.; Gunawardana, H.M.R.S.S.Purpose of this paper is to investigate effects of website quality factors (Aesthetic appeal, Layout and functionality and financial security) on customer purchase intention towards an online retailers and mediating role of consumers’ trust in Sri Lanka. This study employed the quantitative research design to test the relationship between web site quality constructs and purchase intention and trust as a mediator. In order to test the relationships this study surveyed 200 local online shoppers who are in western province of Sri Lanka by adopting the convenient sample technique. Correlation analysis and mediated regression analysis adopted to test the relationship and impact of quality factors on purchase intention. The findings confirm that web site quality affects consumers’ trust and in turn consumer purchase intention. Notably, this study identified Layout and functionality as the most influential factors in building online customer trust. Furthermore, the study reveals that the mediation of trust is partial. Consequently, it is recommended that online retailers who wish to build website trust should focus primarily on enhancing the Layout and functionality of their websites in Sri Lankan context. Findings of this study should be interpreted in cautious manner due to the representation of sample.Item Relationship between consumer acquisition efforts and consumer loyalty(University of Kelaniya, 2016) Singh, J.; Saini, S.Consumer Relationship Management is an integrated approach to manage long-term consumer relationships by implementing the practices of right acquisition and retention efforts. The purpose of study is to examine the key role of consumer acquisition efforts in driving consumer loyalty through direct and indirect approaches. The empirical study has been conducted by taking a sample of 600 consumers from three diverse service categories, i.e. Health, Retail, and Wellness. In order to observe the service category as moderator, the present research aims to implement the multiple-group analysis in CFA and SEM through AMOS17.0. Results suggest that in health and wellness sectors, consumer acquisition efforts are positive enough to create behavioral loyalty only. No direct effect of consumer acquisition efforts on consumer loyalty has been reported across three service sectors. This paper empirically provides a detailed assessment of acquisition drivers that help a firm to build a loyal consumer base.