Commerce and Management
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Item The Influence of Facebook Brand Page on Consumer Purchase Intention with Reference to Fashion Retailing Industry(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Rajapaksha, L. B.; Thilina, D. K.The competition in the fashion retail industry of Sri Lanka is reaching new heights due to various demands of the fashion consumers in Sri Lanka. As per the significant growth in the fashion retailing sector in Sri Lanka the marketers need to define the strategies to address their customer intentions. Especially with the rapid growth of the social networking sites especially Facebook in Sri Lanka, fashion retailers have to align their social media strategies with the online behavior of the consumers. This is study; mainly focused to understand the influence of Facebook fashion retailers’ brand page and purchase intention among the Sri Lankan Face book users. Objectives of this research were to understand the influence of engaging on Facebook brand page on purchase intention for fashion retail in Sri Lanka, therefore the researcher has investigated main construct of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) of the Facebook brand page and their relationship with both Attitude towards Brand (ATB) and Purchase Intention respectively. Finally, to see whether there is a mediating effect of Attitude towards Brand on the relationship between PU and Purchase Intention and PEOU and Purchase Intension respectively. The review is based on the theoretical rationale and supportive empirical findings. A descriptive statistical review is presented to reasoning why fashion industry is considered as a context to be examined whilst empirical evidences are presented to support the arguments. The paper concludes with research propositions to examine how Facebook Brand Page make an influence on Consumer Purchase Intention.Item Influence of Factors on Intention to Use Self-Service Checkout Technology in Sri Lanka’s Modern Trade Sector: The Moderating Role of Technology Anxiety(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Madanayake, V. K.; Bandara, B. S. S. U.This study examines the factors influencing consumer intention to adopt Self-Service Checkout Technology (SSCT) in Sri Lanka’s modern trade sector, with a particular focus on Perceived Ease of Use (PEOU) and the moderating effect of technology anxiety. While SSCT has become a mainstream technological advancement in global retail markets, its adoption in Sri Lanka remains limited to only two Keells Super Market outlets, indicating a significant research gap in understanding consumer behavioral drivers of acceptance. Grounded in the Technology Acceptance Model (TAM), this study explores the role of PEOU-including dimensions such as speed, functionality, customer satisfaction, convenience, and simplicity-in shaping consumer behavioral intention toward SSCT adoption. Additionally, the study investigates how technological anxiety moderates this relationship, potentially hindering consumer confidence in using automated systems. A structured survey was conducted among 218 respondents, representing a cross-section of retail consumers in Sri Lanka. Hypothesis testing was carried out using statistical analyses to assess the positive effects of PEOU on behavioral intention and the moderating role of technology anxiety. Findings confirm that PEOU plays a critical role in SSCT adoption, as consumers are more likely to embrace technologies perceived as simple, intuitive, and efficient. However, technology anxiety significantly moderates this relationship, particularly among individuals with limited digital literacy or minimal prior exposure to self-service technology. Respondents with higher levels of technology anxiety exhibited reduced confidence in using SSCT, despite acknowledging its ease of use, reinforcing the psychological barriers to adoption. Among the dimensions of PEOU, speed and convenience had the strongest impact on consumer intention to use SSCT, with faster transactions and independent purchasing experiences emerging as key adoption drivers. Functionality-measured by error-free scanning, diverse payment options, and seamless system operation-also played a crucial role, enhancing both trust and ease of use perceptions. Additionally, customer satisfaction and simplicity contributed to positive attitudes, reinforcing user confidence and willingness to adopt SSCT. This study makes a theoretical contribution by integrating technology anxiety into the TAM framework, extending its applicability in understanding consumer behavior in emerging markets. From a practical perspective, the findings provide actionable recommendations for Sri Lankan retailers, emphasizing the need for; User-centric SSCT interface designs with multilingual support and enhanced error-handling capabilities; On-site customer assistance to mitigate technology-related anxieties; Consumer education initiatives, including interactive demonstrations and promotional campaigns, to increase awareness of SSCT benefits; Strategic measures to create positive first-use experiences, ensuring greater consumer confidence and trust in SSCT adoption. As Sri Lanka’s modern retail sector evolves, the study highlights the importance of addressing both cognitive (PEOU) and emotional (technology anxiety) factors to accelerate technology adoption. Future research could extend these findings by exploring demographic influences, such as age and education, on PEOU and technology anxiety, or by conducting longitudinal studies to analyze evolving consumer attitudes as digital literacy improves over time.Item The Impact of HR Personnel Attitude on HRIS towards It Success: A Study Conducted in Gampaha District, Sri Lanka(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Kumarapeli, K. A. R. H.; Peiris, M. D. P.Numerous researches have been conducted regarding the area of Information System (IS) success, considering the success determinants as user attitude, system usage and user satisfaction. However, no significant attention reported to have been given in particularly to the success of Human Resource Information System (HRIS) based on the system user perception. Thus, this empirical analysis investigates the impact of perceived attitude of the users of HRIS on its success. Accordingly, the study focuses on the impact of user attitude constructs, such as, Perceived Ease of Use and Perceived Usefulness, based on the Technology Acceptance Model (TAM) towards the HRIS success. Quantitative methodology was used to test the hypotheses and to achieve the objectives. A sample of eighty HR personnel who use HRIS in the Gampaha District, Sri Lanka were selected for the sample. The convenience sampling technique was applied to select the sample. A structured questionnaire was used to collect the data, while the SPSS software was used to analyze them and the Pearson Correlation analysis and regression were also used. Analysis revealed that there is a positive relationship between HRIS user attitude and HRIS success, which implies that there is a positive impact on the HRIS user attitude towards the HRIS success. All the hypotheses of this study were accepted. Based on the research findings, the researcher recommends ways to enhance success of HRIS by accelerating the perceived user attitude towards HRIS.Item Factors Affecting the Adoption and Use of Mobile Money in Africa(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Alhassan, A.; Li, L.,; Reddy, K.; Duppati, G.This research provides preliminary results on context based factors that determines the adoption and use of mobile money (MM) in Africa. Using data from several sources, including Research ICT Africa, International Telecommunication Union and the World Bank, the hypothesized research model tested the context based constructs such as the availability of electricity, enabling regulation and rural dwellings with the technology acceptance model (TAM) to determine how these constructs affect peoples’ intentions and attitudes towards the continuous adoption and use of MM. Exploring these constructs using the structural equation modelling (SEM) technique, the empirical results suggest that the perceived availability of electricity is an important factor for the mobile phone functionality to enable adoption and use of MM. Perceived enabling regulation also show a correlation with individuals’ intention to adopt and use MM. However, perceived rural dwelling is found to negatively correlate with individuals’ attitudes and intentions to adopt and use MM because of the inadequate or lack of mobile network and national grid in rural areas. The policy implication is that African governments’ public-private partnerships (PPPs) can assist with the construction of the relevant infrastructure for shared growthItem Empirical Study on Customer Intention of Using Mobile Payment Services in Western Province of Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Amarasinghe, A.V.S.C.; Yatigammana, M.R.K.N.In this modern and fast moving world, technology is growing rapidly. People accepted the technology by using online transactions via internet in order to ease the work. Mobile payment is also an emerging and important application in mobile commerce. Though the technologically advanced solutions exist there is a lack of usage in mobile payment services among consumers. This study is conducted to identify the intention of using mobile payment services from a holistic perspective including behavioral beliefs, social influences, and personal traits on consumers of mobile payment services in Sri Lanka. The research framework was based on TPB, TAM, TRA and DOI models to compare through empirical evidence in order to examine which is better to predict the factors affect to use m-payment. The conceptual of finding the intention to use m- payment services are determined by five factors such as, Perceived Compatibility, Perceived Security, Perceived Usefulness, Individual Mobility and Subjective Norm. Targeted population for this quantitative research is mobile phone users in Western Province of Sri Lanka. This survey is used to acquire data from 200 samples and used simple random sampling method. Online questionnaire survey is conducted to gather the data and multiple regression analysis is used to explain the five factors affected to the intention of using m-payment. This empirical study offers several implications for mobile payment service providers to increase consumer’s intention by considering the factors affect to use these services as their future marketing strategies. This survey results can be used in promoting business plans related to mobile payment services and make solutions to overcome the problem in lack of usage of mobile payment services.