Commerce and Management
Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/140
Browse
180 results
Search Results
Item Impact of Dynamic Capabilities on Global Mind-set: The Case of ICT Start-ups in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Jayasuriya, C. H.; Perera, G. A. T. R.The purpose of this study is to explore how firm-level dynamic capabilities influence the level of firms’ global mindset in information and communication technology (ICT) startups in Sri Lanka. Based on the literature on dynamic capabilities and global mindset, the impact of dynamic capabilities on global mindset is tested empirically on a sample of 295 Sri Lankan ICT start-up firms using structural equation modeling (SEM) analysis technique to find whether if there is any difference of the impact from sensing dynamic capabilities, seizing capabilities and reconfiguration capabilities on the global mindset. The results show a positive significant impact of the sensing, seizing and reconfiguration capabilities on the global mindset in ICT startups in Sri Lanka. However, among three different but theoretically interrelated capabilities, seizing and reconfiguration dynamic capabilities have shown the strongest impact on the global mindset. This study contributes to the emerging literature of global mindset in the international business and to strategic management literature by understanding the global mindset through the lenses of dynamic capabilities as organizational level contingencies.Item Innovation and its Impact on Consumer Brand Equity: With Evidence from Modern Trade Industry in Colombo, Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Liyanage, O. N. N.; Wanninayake, W. M. C. B.Innovations enable organizations to introduce novel products and services to its customers. However, within the Modern Trade Industry in Sri Lanka, firms deploy innovations, yet if that is influencing firms establish greater relationships with its customer’s, remains unclear. Similarly, firms focus greatly upon consumer-based brand equity within the modern trade industry but there are no sufficient empirical studies to confirm the contribution of innovation for enhancing consumer based brand equity in modern trade environment. Therefore, the purpose of this study is to investigate the innovation on consumer based brand equity in modern trade sector in Sri Lanka. Literature suggests that concept of innovation is formed using innovative outcomes and innovative planning. Hence authors used these two dimensions that form innovation as independent variables to determine the consumer-based brand equity. The research was designed as quantitative research based on positivist paradigm and data were collected through a survey. Accordingly, 280 self-administered questionnaires, were obtained from respondents who are modern trade consumers in Colombo, Sri Lanka. The collected data were analyzed by using both descriptive and inferential statistics tools. PLS-SEM was employed as the main measurement model for testing hypothesis by using Smart-PLS 3 as the main analytical software. The findings revealed that innovation as an outcome and innovative planning, both can significantly influence upon consumer-based brand equity. Hence, authors suggest management of modern trade retailers to develop innovative technology driven retail platform to provide pleasant shopping experience to the customers with the purpose of improving consumer-based brand equity. Authors suggests future researches to investigate the impact of leadership on the implementation of innovations within the modern trade retailers in Sri Lankan context.Item Evaluation of Solid Food Waste Management Strategies in Estate Schools in Sri Lanka and Its Environmental Impact(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2020) Kandegama, W. M. W. W.; Kumara, I. P. W. A. V.; Karunarathne, K. H. M. I.Food wastes (FW) has become a crucial global issues. Food production should be increased substantially to meet the need of growing population, high tendency of spoilage and consumer preference are some of the main reasons for food waste. FW predominantly happen in public places such as hotels, hospitals and industrial parks. FW in Sri Lanka, several institutes can be highlighted including schools. 10194 government schools and 80 registered private school chains are functioning throughout the country. In which, total population including both students and teachers are over 4.5 million. Thus, handling large quantity of food in schools, leads to generate huge quantities of FW and it directly affect to the national economy. Therefore, this qualitative research was designed and implemented to determine reasons for FW and evaluate the efficiency of existing FW handling strategies in schools. The data were collected from 12 schools in each educational zone at Kegalle and Kurunegala, through a survey from teachers and students. Majority of students were provided homemade breakfast in both zones, further 20.92% of students in Kegalle and 37.21% of students in Kurunegala have wasted food with some percentage of breakfast daily. In addition, plate waste of free breakfast provided by school was identified as 20.31% of students and 24.62% of students in Kegalle and Kurunegala areas respectively. Free lunch was provided schools only in Kegalle educational zone and among those who was fed from school meal; 37.5% of students have wasted food in various percentages. Majority of students have brought lunch from home and 26.51% of students in Kegalle and 26.12% of students in Kurunegala thrown some amount of lunch daily. FW was comparatively high, when meals provided from school. Further, study revealed that most of school have not established an effective FW handling system within the premises. Therefore, a systematic programs should be implemented to control food wastes. In addition, awareness programs should be carried out to educate students to minimize FW. It is necessary to investigate the reasons for wasting large quantities from school meal. Finally, a national campaign on “Stop Food Waste” should be launched for school community to create a sustainable environmental development with appropriate mechanisms of school and family education.Item A Review on E-Banking Adoption in the Context of E-Service Quality(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Gayan Nayanajith, D. A.; Weerasiri, R. A. S.; Damunupola, K. A.Fast-paced expansion of information and communication technology (ICT) revolutionizes different facets of contemporary human life and global economic landscape to a greater extent. Within technological transformation arena, retail financial services which includes retail banking activities performs a pivotal role. Technological advancement and internet facilities have demanded rapid changes radically in the financial services sector service delivery. E-banking facilitates bank customers to engage in an array of banking services via banks’ official websites. Amidst these changes e-banking adoption has gained limelight as a researchable notion owing to challenges attributed in different markets and country contexts. This article review founded on the concept of e-banking adaption in line with theoretic and empirical discussions. Hence, literature review was exploited as the main research tool. Research paper attempted to introduce practice related insights by discussing cases that were found within the domain of e-banking adoption. Article is organized as a concept paper to emphasize some of the case evidences with special reference to consumer electronic banking whilst arguments have been supported empirically. Importance of customer awareness, innovativeness, service quality, trust and security aspects related to e-services and prioritizing of marketing to motivate adoption of e-banking solutions has been unveiled by the discussions. In conclusion, paper postulates directions for the future researches in line with empirical justifications.Item Impact of Celebrity Brand Endorsement on Consumer Buying Behaviour on Modern Trade in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2019) Udovita, P. V. M. V. D.This paper has been developed as a conceptual paper by rationalizing the existing literature sources to build arguments on two main concepts namely Celebrity Endorsement and consumer brand behaviour on Sri Lankan modern trade industry. This study is specially focused on Sri Lankan modern trade sector which has remarked a significant position in the local economy. It shows a higher degree of contribution in the practical scenario of celebrity endorsements in the Sri Lankan modern trade industry, but empirical knowledge is lack to investigate how celebrity endorsements works in modern trade industry branding perspectives. The study based on empirical studies basing the Tears model by Shimp (2003) indicated that trustworthiness, expertise, attractiveness, respect of the celebrity are key factors that impact on celebrity endorsement. Finally, it concludes the paper with some research directions and priorities for the future studies.Item Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Munasinghe, A.; Dissanayake, D. M. R.Industrial sector organizations require some specific focus when developing brands to their institutional and domestic customer segments. Brand trust plays a significant role when it comes to establishing strong brand relationships with consumers. This paper mainly focuses to empirical gaps and practice issues found within the cable brands in Sri Lanka to identify the major research questions and the purposes. Alongside, impact of brand trust on brand evangelism was examined addressing to the empirical justifications and practice gaps found in Sri Lankan cable market. Stratified cluster sampling method was employed and 225 questionnaires were distributed amongst end-users of B2C market. Accordingly, quantitative method was occupied with a questionnaire to execute the survey investigating how brand trust influences three sub divisions of brand evangelism. Three hypotheses were formulated and tested via Structural Equation Modelling (SEM) supported by a Confirmatory Factor Analysis (CFA) produced with AMOS-23 software version. Results proved brand trust results purchase intention and positive referrals on cable brands whilst the impact of brand trust on spreading negative referrals on competitive brands was not proved. Paper highlights the managerial implications based on the key findings and future research directions were proposed accordingly.Item Effect of The Leader – Member Relationship on the Organizational Commitment towards Sales Force Turnover Intention of Fast Moving Consumer Goods (FMCG) Sector of Sri Lanka: A Conceptual Review(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Wimalana, N.; Dhammika, K.A.S.; Fernando, W.R.P.K.Leader –Member relationship (LMX) has been identified by many scholars as an antecedent towards the Organizational Commitment (OC) of the employees. Many academics have concluded that OC is the strongest predictor towards employee turnover. This theory has been tested in the Western world but unfortunately very little literature is found in the Asian Context. When you look at more specifically in the Sri Lankan context with a focus on the sales force in the FMCG industry, the theoretical support on the relationships amongst these variables is almost zero. Few research conducted in this arena has identified that the sales force turnover is a critical issue faced by the FMCG industry during the post- war era in Sri Lanka. Therefore, this study intended to enlighten the knowledge on the antecedents towards the sales force turnover in the FMCG industry in Sri Lanka with a clear focus on the organizational commitment of the members in the sales force influenced by the leader member relationship. The discussion of empirical thoughts supports the managers in the industry to consider sale force motivation strategies holistically rather limiting to financial perspectives. Paper concluded the future research directions addressing to the key empirical contents discussed.Item Smart City Concept and Review on Strategic Readiness of Sri Lanka(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017) Liyanage, S.; Dissanayake, D. M. R.Smart city concept is one of the sought after strategies in many countries whereas the role of information communication technology (ICT) is broadly highlighted within. Recent studies extendedly discuss the contents and the integrated nature of the smart city concept. Sri Lanka is also attempting to initiate some massive projects in which smart cities become resulted. However, it requires comprehensive policy framework and the execution strategies to activate smart cities. This has found challenges even though it makes huge potential for different industries and lifestyles of the related communities. Alongside, explaining the essentials for smart city concept in Sri Lanka was the main focus of this paper. Authors followed a comprehensive literature review as the main research tool to investigate the empirical thoughts and findings related to smart city concept to explain the integrated contents of it. Alongside, paper attempted to discuss the key components and integrated concepts towards smart city concept providing policy makers to frame smart city strategy with supportive inclusions. It has made a special attention to Sri Lankan context by reviewing the policies and strategies made on related projects and programs on information communication technology (ICT) to reveal the readiness of the nation towards smart city development perspectives. Specific attention was made to link the discussion on how smart city model and the role of ICT should act connectively for economic sustainability. Paper presented a conclusion by proposing the future research and policy development directions to examine the effective strategies to plan and execute smart cities in Sri Lanka.Item The Role of Service Quality on Customer Repurchase Intention of Fast Foods by Examining the Mediation of Customer Satisfaction(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Anuradha, P. A.; Gunawardane, W. A. D. N. R.The fast-food industry in Sri Lanka, particularly in the Western Province, has experienced remarkable growth over recent years. Franchised fast-food restaurants are becoming a dominant segment in this rapidly evolving market. This competitive environment necessitates that businesses prioritize exceptional service quality to ensure customer satisfaction and increase repurchase intentions. The primary objective of this study is to examine the role of service quality in influencing consumer repurchase intentions, with a particular focus on franchised fast food restaurants in the Western Province of Sri Lanka. This study was conducted using a quantitative research design and relied on collecting primary data through survey administration of a pre-set questionnaire to 400 respondents through a convenience sampling method. Data analysis was performed by IBM SPSS Statistics and involved describing the demographics of respondents along with key variables. The study’s findings underscore the significant and positive impact of all five dimensions of the DINESERV model on customer satisfaction. Among these, tangibility and reliability emerged as the most critical dimensions influencing customer perceptions of service quality. Additionally, customer satisfaction was found to strongly mediate the relationship between service quality and repurchase intentions. These results align with previous studies while also offering new insights specific to the Sri Lankan fast-food context, particularly in the franchised restaurant segment.Item The Role of Electronic Word of Mouth in Shaping Purchase Intentions: Insights from the Sri Lankan Skincare Industry(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Fonseka, W. M. S. A.; Bandara, B. S. S. U.This study examines the impact of Electronic Word of Mouth (E-WOM) on purchase intention in the Sri Lankan skincare industry, emphasizing the mediating role of brand credibility. E-WOM, a rapidly expanding form of digital communication, has become a key determinant of consumer behavior, particularly in industries where trust and authenticity are critical, such as skincare. This research investigates the core dimensions of E-WOM—credibility, quality, and intensity—and their influence on consumer decision-making processes. Addressing a significant gap in the literature, the study explores the interplay between E-WOM and brand credibility within an emerging market characterized by distinct cultural and economic factors. A quantitative research approach was adopted, utilizing structured questionnaires distributed to 380 respondents in Sri Lanka’s Western Province. Data were analyzed using Structural Equation Modeling (SEM) to assess and validate the relationships between E-WOM, brand credibility, and purchase intention. Findings reveal that E-WOM significantly influences purchase intention, with brand credibility playing a crucial mediating role. High-quality, frequently shared, and credible E-WOM enhances brand credibility, fostering consumer trust and increasing the likelihood of purchase. The study highlights that Sri Lankan consumers place greater trust in peer-generated content over traditional advertising, which is often perceived as less reliable. Additionally, the study underscores the evolving digital landscape in Sri Lanka, where consumers prioritize peer recommendations and shared experiences over brand-driven narratives. This shift makes E-WOM a powerful tool for marketers seeking to enhance consumer engagement and brand loyalty. The results emphasize the potential of E-WOM-driven strategies to build strong consumer-brand relationships in a market increasingly transitioning to digital-first communication models. Despite its contributions, the study acknowledges several limitations. The focus on the skincare industry and a single geographic region (Western Province, Sri Lanka) may limit the generalizability of findings to other industries and regions. Furthermore, external factors such as economic fluctuations, regulatory changes, and competitive market dynamics were not considered, which could influence the observed relationships. Additionally, the reliance on quantitative methods may restrict in-depth consumer insights that could have been obtained through qualitative exploration. Future research could broaden the scope by incorporating other industries, geographical regions, and mixed-method approaches to deepen the understanding of E-WOM’s impact across diverse consumer segments. The study makes important theoretical and practical contributions. Theoretically, it reinforces the role of brand credibility as a mediating factor between E-WOM and purchase intention, extending existing literature on digital marketing and consumer behavior within an emerging market context. Practically, the findings provide actionable insights for marketers, highlighting the importance of fostering credible, high-quality E-WOM through strategic digital engagement and consumer feedback management. Marketers are encouraged to cultivate online environments that facilitate authentic peer interactions, ensuring that consumer trust is consistently reinforced. This study also sets the stage for future research on platform-specific E-WOM dynamics, demographic variations, and longitudinal trends. A deeper understanding of how E-WOM shapes consumer behavior will help marketers refine their digital marketing strategies, enhancing brand-consumer relationships and sustainable business growth in the skincare industry and beyond.