Commerce and Management
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Item Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2023) Suriyage, R. D. S. D.; Leon, S. A. J.Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision towards herbal products. This is a quantitative study which gathered data from 200 customers from Monaragala district, Sri Lanka using snowball sampling technique. The data were analyzed by using descriptive, correlation and multiple regression analyses. Findings of the study show that there is a strong positive relationship between independent variables (health conscious, social influence, product price, perceived value, trust) and consumer buying decision. Also, highlights that health conscious, social influence, product price, perceived value, and trust have significantly impact on consumer buying decision. Among the independent variables, social influence is the most influencing factor on consumer buying decision. This study will be helpful to the consumers to make effective decision during the consumption process and to the companies to place their strategies effectively.Item FACTORS AFFECTING THE EMPLOYEES’ BEHAVIORAL INTENTION TO USE E- LEARNING PLATFORM IN THE ABC TIRE MANUFACTURING COMPANY(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Abewickrama, D.A.; Devadas, U.M.Employee development in the tire industry is highly important since it has direct impacts on productivity, innovation, and operational efficiency in general. The tire industry involves specific skills and knowledge that help meet the challenges of the competitive global market. Continuous employee development ensures that the workers are abreast of new technological and process improvements that help improve product quality and safety standards.Accordingly, the main objective of this study was to analyze factors affecting the employees’ behavioral intention to use e-learning platform in the ABC tire manufacturing company. This was a quantitative and cross-sectional study to collect data through a structured questionnaire using simple random sampling technique. A survey was applied to a sample of 152 collaborators who work in ABC Company in the manufacturing industry, and 147 responses were received. Correlation analysis and simple regression analysis were used to measure the relationship and to test the hypotheses of the study by using Statistical Package for Social Sciences (SPSS). The analyzed result shows that there is a positive impact of selected factors; performance expectancy, effort expectancy, social influence, facilitating conditions and perceived enjoyment on employees’ behavioral intention to use E-learning platform in ABC tire manufacturing company. Recommendations include clear communication, investment in easy-to-use platforms, creating social influence, rewarding active users and using gamified elements. Moreover, the findings may be useful for the professionals in the same industry as well as others to get insights from the given recommendation.Item Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Dilhani, K.N.; Perera, G.N.R.The social media has unique features compared to traditional marketing tools and using social media has become very popular among youth. A smartphone also has become an essential part of the life among youth. Smartphone market also has become very competitive and building brand preference for a smartphone brand is not a very easy as leading brands are coming up with innovations frequently. This study evaluates the impact of social media marketing on brand preference of smartphone brands among Sri Lankan youth with special reference to Facebook. A research gap was identified and the objective was to evaluate the impact of social media marketing on brand preference of smartphone brands among Sri Lankan youth. Social media visibility, Social media engagement and Social influence from social media were selected as independent variables. Facebook was the selected social media network for the study for the convenience of studying. Brand preference was the dependent variable and the relationship between the brand preference and each independent variable was studied analyzing the collected data from 100 respondents using a structured questionnaire distributed online. Identifying the impact of above independent variables on brand preference of smartphones were the specific objectives of the study.Item Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).(Department of Marketing Management, University of Kelaniya, 2017) Madushani, R.H.S.; Ubayachandra, E.G.This research examines the study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Product Functions, Value for money, social influence and brand image identified as independent variables and purchasing intention identified as dependent variable. Research has addressed complex problem related to study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Meanwhile research gap was identified as per the literature review and also it has been filled. Based on four hypothesis study was conducted. Mainly primary data was collected. In addition to secondary data also applied. I have selected three national universities and among them 150 sample was selected. Data set is collected through questionnaire, and convenient non-probability random sampling method. In here ten findings and three recommendations were revealed. The findings revealed that there is a significant relationship between all variables with purchasing intention, which indicates that the Smartphone purchase intention of undergraduates in universities of Sri Lanka is influenced by product function, value for money, social influence and brand image. The findings of this study are limited by the number of respondents, area and location, and the absence of other methods to obtain the results other than secondary research and questionnaire.Item Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Ganegala, G.W.N.K.; Ubayachandra, E.G.Mobile telecommunication is one of the fast growing industries in Sri Lanka. Currently few numbers of operators engaged in this small market with huge competition. Due to highly competitive market environment service providers attract others customers to sustain. As a result of that the switching behavior of customers’ has been frequently happening. This study was focused on the problem of identifying the Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka. Main objective of this study was to determine the factors impact on switching behavior of mobile telecommunication users in Sri Lanka. Deductive research approach was used for this study and 150 switched respondents between ages 18-55 were selected under convenience sampling method. Both primary and secondary data were used for this study and survey method used to collect most of the primary data. Five independent variables were identified according to the previous literature namely Brand Image, Core service failure, Attraction by competitors, price and Social influence. The data were analyzed using both descriptive statistics and inferential statistics. Data analysis revealed that the brand image had the most impact on brand switching behavior than the other factors. However, all five factors were found significant impact on switching behavior among mobile phone users. Findings of this study provide important implications to the telecommunication operators in their effort to increase their customer base and to retain customers with the organization.