Commerce and Management
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Item A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2018) Chamikara, D. M.; Gunawardane, N.The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention of the practitioners within the corporate world. Given this interest, the current researcher underlining the Face book Influence model intends to assess the relationship between Social Influence via the Face book and the Intention to participate in the context of the Entertainment Events in Sri-Lanka. Further, the literature evidence identified that dimensions of Social Influence namely Like, Comments, Shares, Ease of Use and Usability should be more focused when building a strong Social Influence as they do indicate a high relationship on Intention to participate. Hence, the current research identified that Social Influence is a significant predictor which does affect in manipulating the Intention to participate for Entertainment events in Sri-Lanka.Item The Impact of Consumer Attitudes on Green Investment with Reference to the Investment Sector in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Jayathilake, G. H. S. Y.; Patabendige, S. S. J.; Sivasangari, Y. K.This research investigates the impact of Consumer attitudes of green investment in Sri Lanka. Positioned within the context of the Sri Lankan economy the research explores the individual green investment opportunities and how it affected by consumer attitudes with effective marketing strategies. This research examines how consumers perceive their tendency to invest in green investments born from the green concept instead of making personal investments through the usual traditional methods such as savings, fixed deposits, and asset purchases. This also aims to see how far consumer opinions and habits have changed regarding green investments, especially after the global pandemic season. The study adopts a deductive approach, employing a structured questionnaire survey to collect data from 399 participants within the employed population of Sri Lanka. However, although consumer life is a very wide area, for this study, the previous researchers have identified four basic habits that can fully summarize the consumer life and analyzed the relationship under those four. Surprisingly, the findings reveal a positive association between these variables, suggesting that individuals in green investment with the attitudes of environmental conciseness, environmental responsibility, health consciousness and social influence. A notable finding of this study reflects a clear difference in response to green investments by gender. A relatively higher contribution is shown especially in the male population. The finding here is that under the concept of green, through an investment, consumers consider their own financial benefits rather than environmental benefits. Moreover, it highlights the expectation and motivation to green investment at an individual level. Where individuals perceive their own decisions and opinion about green investment which leads to increased consumer attitudes. Managerially, the research underscores the need for green marketing strategies, considering the interplay between consumer attitudes and green investment. Also, due to the lack of a specific theory or defense for green investment, this study describes the understanding and belief of general consumers about it. In some very limited green investment research done in Lanka, it has been raised that consumer skepticism affects green investments a lot. The implication of this study is to correctly identify the significance of consumer habits such as social influence and the relationship with green investments and provide a correct guide to avoid that skepticism. This study provides an understanding of the behavior of consumers to green investment projects based on sustainability instead of traditional investment methods for the needs of their life as an individual consumer such as investment and savings.Item A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book(Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka, 2018) Chamikara, D.M.; Gunawardane, N.The Social Influence is an influential mode that used by the society surround us to influence for what they have already influenced by others. . In recent years this has been a popular concept which does grab the attention of the practitioners within the corporate world. Given this interest, the current researcher underlining the Face book Influence model intends to assess the relationship between Social Influence via the Face book and the Intention to participate in the context of the Entertainment Events in Sri-Lanka. Further, the literature evidence identified that dimensions of Social Influence namely Like, Comments, Shares, Ease of Use and Usability should be more focused when building a strong Social Influence as they do indicate a high relationship on Intention to participate. Hence, the current research identified that Social Influence is a significant predictor which does affect in manipulating the Intention to participate for Entertainment events in Sri-LankaItem Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S.Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now uses social media in a professional context (including all aspects of their profession outside of teaching). The number of teachers who use social media in the classroom still does not represent a majority. They refer to different sites to match their varying personal, professional, and teaching needs. In general, they see considerable potential in the application of social media and technology to their teaching, but not without a number of serious barriers. Thus, the purpose of this paper is to investigate the effects of performance expectancy, effort expectancy, social influence and facilitating conditions of acceptance of social media in teaching and learning activities and the barriers that inhibit the minds of the management faculty in the use of it. The results indicate a positive inclination among teachers towards the use of social media for teaching-learning purposes with each of the indicator variables, performance expectancy, effort expectancy, social influence and facilitating conditions measuring higher than the benchmark. The dominant factor which emerged as a barrier to the usage of social media by the teachers was the lack of integration of social media with the learning management system.Item The Factors Influencing on Internet Banking Adoption in Sri Lanka(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Mangalee, J.D.C.; Wijenayake, S.I.In this present era of technology, every individual is being affected by technology. E-banking technology has wide acceptance throughout the world. It is getting popular day by day and the development and success of internet banking in Sri Lanka depends on the customers‟ acceptability of this concept. Although there were lots of researches had been conducted related to the adoption of internet banking in foreign countries, the researches relating to Sri Lanka is limited. The underlying purpose of this research is to evaluate the factors influencing on internet banking adoption in Sri Lanka. In here model was developed through online survey. Five hypotheses were developed and this model was tested with 100 respondent western province in Sri Lanka. The response of the respondents was quite appreciated and the response rate was about 82%. Reliability and regression technique are employed to study the relationship. Perceived risk, perceived trust, perceived usefulness, social influence, perceived security factors were used to measure customer adoption of internet banking. The results of data analysis showed that above factors have impact customer adoption of internet banking. The results also propose that demographic factors impact significantly internet banking adoption in Sri Lanka.Item Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study(Social Statistics Students’ Association, Department of Economics, University of Kelaniya, 2015) Karunanayake, R.K.T.; Wanninayake, W.M.C.B.According to Researchers knowledge this is the first research on purchase intentions of Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase intention of Hybrid Vehicles in Sri Lanka. This research article focuses mainly on determining the links between customer’s environmental attitudes, subjective norms, price perception, preferences, knowledge, perceived risk, intentions as well as expectations of the customers given to the environment while buying a hybrid vehicle. The research survey questionnaires were developed to get information for each and every aspect mentioned in the objectives. To go deep in to the study areas researcher referred secondary data sources such as other research studies that were done in Tokyo Japan and India. The data for the present work has been collected personally by the researcher as well as helps has been taken from others in getting structured non- disguised questionnaire filled properly. By using the snowball sampling, 200 survey questioners were distributed and 150 useable responses were taken in to this research. All the responses were collected online and taken them to one data base for the purpose of analyzing. For this study, respondents who were identified as “being in the market” and other potential respondents who intended to purchase cars in the near future. After the analysis has been done researcher has identified the impact of predetermined variables over buying intention of Hybrids vehicles in Sri Lanka. As per the results, researcher has also come up with the managerial implications of the study and recommendations.