Commerce and Management

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Subject: search.filters.subject.Social Factors

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    The Factors Influencing the Undergraduates’ Digital Entrepreneurship Intention: With reference to Undergraduates of the Faculty of Commerce and Management Studies of the University of Kelaniya
    (Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Nayomi, D.G.N.; Yatigammana, M.R.K.N.; Jayarathne, K.C.U.
    This study explores the key factors influencing undergraduates' intention to start a digital business, with special attention to undergraduates at the Faculty of Commerce & Management Studies of the University of Kelaniya. Understanding what inspires students to pursue digital entrepreneurship is essential in the quickly changing digital economy. The study investigates how e-platform benefits, individual characteristics, social influences, entrepreneurial education, and academic programs influence students' ambitions for digital businesses. Three hundred thirty-nine undergraduate students were given an online survey to complete to gather data using a quantitative research methodology. Using SPSS, multiple regression analysis was used to examine the correlations between the variables. The results suggest that while e-platform advantages have no discernible impact, undergraduates' ambitions to launch digital enterprises are highly influenced by entrepreneurship courses, individual characteristics, social factors, and the university study process. The study highlights the need for university programs in entrepreneurial education to be improved to better prepare students for digital entrepreneurship.
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    Impact of Social Factors on Consumer Impulsive Buying Behavior in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Basnayaka, B.M.M.G.T.R.; Gayathree, D.A.G.P.K.
    Impulse buying is normally thing within the consumers. The purpose of the research is identifying the social factors influencing the impulsive buying behavior: the case FMCG in Sri Lanka. The objectives are to identifying the social factors affect to impulse buying behavior and analysis how demographic variables influence to the impulse buying behavior. Pilot survey conducted before collect data from sample. In pilot survey identify validity and reliability of the questions and some one question remove from the questioner. After that collected data from the sample. Data collection based on the Colombo district by 100 respondents. Date analysis done by using SPSS 20 software and finally identify strong, week and also moderate relationships between the dependent variable and independent variables.