Commerce and Management
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Item The Impact of Packaging on Consumer Buying Intention in Green Skin Care Products Industry in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Weerasinghe, D. D. A. T. B.; Weerasiri, R. A. S.This study focuses for the investigate “The Impact of Packaging on Consumer Buying Intention in the Green Skin Care Products Industry in Sri Lanka". Product packaging plays a huge role in inducing people to purchase the product. Therefore, packaging as a silent marketing tool, this study focuses on exploring which elements of packaging affect purchasing intention. Researcher used quantitative method and sample size is 387 between 18 and 45 years of age, residing in the Western Province of Sri Lanka. Researchers created questionnaires including the Likert scale questions to identify the relationship between independent and dependent variables. Furthermore, Researcher used the SPSS software to analyze the collected data. The results highlight that all six elements of packaging have a significant impact on consumer purchase intention. Such as package color, package material, design of wrapper, printed information, innovation and size & shape have positive relationship with consumer buying intention in green skin care industry. Researchers must face some limitations while conducting this study. Because researcher must select small sample size to collect data, and all findings are based on the people who are living in the western province Sri Lanka. Therefore, these findings only provide the impact the packaging on consumer buying intention in green skin care industry in western province. This will be further compounded in that the data in the questionnaires are self-reported and may reflect socially desirable responses from the respondents, rather than real preferences. The very small sample size greatly hinders the generalizability of the findings, therefore pointing to a wide-ranging study in order to see whether such findings do hold. This has quite practical implications for green skincare manufacturers and marketers. It shows that color, material, wrapper design, printed information, innovation, and size/shape of packaging factor highly in consumer purchasing decisions. With these insights, the branding of green skincare can create packaging that appeals to customers and communicates the brand's eco-friendly values. For example, the selection of eco-friendly materials and innovative designs can add to the product's environmental appeal, while colors and printed details can be used to build trust and emotional connections. In the competitive marketplace, manufacturers will have a distinctive product by aligning packaging strategies with consumer preferences, leading to loyalty and repeat purchases. It would also reinforce relationships with green consumers by focusing on recyclable or biodegradable packaging. Such findings could be utilized in the design of marketers' campaigns to show how packaging supports green values, improving brand credibility and increasing customer engagement in the environmentally aware market segment.Item The Need for Reverse Logistics: Unravelling the Producer Responsibility(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Abraham, S.; Mohammed, M.; Asfraf, R.Everyone wants a clean environment and surroundings. The onus of this often rests with the government be it the Centre, state or Local Self Governments. There are of course funds for such initiative. At all these levels funds are allocated for waste removal. Waste management is not about mere removal which ends in dumping. Upon close examination it can be seen that when it comes to items like plastic packaging, tyres and e- waste, nobody knows how to manage these categories better than the people who manufacture them. The waste management is an unsolved issue particularly in developing countries like India. The bulk of municipal solid waste is in fact discarded packaging. The producers/manufacturers and brand-owners have an obligation under the Extended Producer Responsibility to find solutions to discarded packaging. Using the existing laws and legal framework available and the 4 years’ data available from 4ULBs/LSGs to derive weights and volumes of plastic and other packaging from municipal solid waste and work out cost implications of the same. Nearly 84 % of the dry waste generated form ULBs/LSGs consists of plastic and other packaging. This indicates that the role of producers and brand owners is not insignificant. They should definitely aim at sustainable business models either by helping ULBs/LSGs manage their waste through proper recycling supply chain so rent rust PROs with the task bearing financial obligations of the same.Item The Impact of Packaging on Purchasing Decision with Special Reference to Dairy Brands in Sri Lanka(Department of Marketing Management, University of Kelaniya, 2017) Subothini, S.; Wanninayake, W.M.C.B.The promotion plays an important role in achieving the organization’s goals and objectives in competitive markets. From the past, advertising and personal selling has been considered as significant promotional tool but the current trend has been changing and packaging is also used to communicate the message. While other modes such as TV advertisements are considered as expensive tool and reach of target crowd also limited, packaging is considered as a comparatively low expensive and it could reach all kind of target crowd. Packages are kept at the house hold with the consumer after purchasing & it’s important that it provides the details consumers’ need. Therefore, this research focuses impact of packaging on purchase decision. Based on the previous literature, it is anticipated that visual and verbal elements could influence customer preference positively, and this could eventually lead to the purchasing of the products. For this purpose, researcher adopted to the quantitative approach and carried out sample survey among 150 respondents in Colombo district. Target population were the people who purchase dairy products at least twice a month and structured questionnaire adopted for data collection. The finding revealed that both visual and verbal elements positively associated with purchasing decisions in dairy market. Further it was found visual elements are more important than verbal element of the packing in respective industry.Item Impact of Packaging on Consumer Purchase Decision with Special Reference to Green Packaging(Department of Marketing Management, University of Kelaniya, 2017) Lakshani, W.P.A.; Weerasiri, R.A.S.Here the researcher focused to study the impact of packaging on consumer purchase decision with special reference to “Green Packaging”. Because of increasing self-service systems and changing consumer’s lifestyle, the product packaging is growing increasingly as a tool of sales promotion as well. Package plays an important role in marketing communication and it is influencing consumer’s purchase decision. Researcher has concentrated this in depth in literature review. In this research, the model was developed and tested in order to reveal impact of Green Packaging towards consumer acceptance level. The relationship between customer acceptance level & the green packaging elements were tested. As well as simple regression and correlation were used to measure the relationship in between customer acceptance level and green packaging elements. The sample size was 100 respondents and they represented Western Province in Sri Lanka. As per the research. it revealed that there is a positive relationship in-between the customer acceptance level and the green packaging elements such as Packaging design, Reducibility, Reusability, Recyclability and Rules &Regulations. Accordingto results, majority of the respondents had a moderate extent of acceptance for eco -friendly packaging elements.Item The Impact of Product Package Elements on Consumer Purchase Decision: Dairy Food Product Industry in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Marasingha, M.P.C.H.K.; Herath, Renuka.Package plays an important purchasing trigger for consumers at the event of purchase occasion and it has become an integral part that provides product information to consumers. Accordingly, main purpose of this study is to explore the impact of dairy product packaging elements on purchase decisions in Sri Lankan environment. Among several elements of packaging, only five elements were considered (i.e. package color, size, material, and printed information and package innovation) by doing extensive literature review. This study purely based on quantitative research method and total of 150 respondents have been approached in Gampaha and Colombo districts by using convenient sampling technique. Descriptive statistics and correlation analysis applied as main analysis techniques to test the hypothesis formulated in this study. It shows that, from five elements of packaging, and printed information on dairy product package are the prominent factors which impact to consumer’ purchase decision. Regression analysis shows that product packaging elements have an impact on purchase decisions of dairy products. As for the author’s knowledge, no previous studies exist on impact of packaging elements of dairy products on purchase decision in Sri Lankan context and therefore this study filled the empirical gap in packaging literature. However, due caution should be given in the event of generalization of the research findings.Item The Impact of Product Package Elements on Consumer Purchase Decision with Specific Reference to Dairy Food Product Industry in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Marasingha, M.P.C.H.K.; Herath, Renuka.Today, Packaging is one of the most important factors influencing customers’ mind at the time of purchase. It has become an integral part of modern society and Packaging acts as the language of product and provides necessary information regarding the product to customers. Identifying the extent to which product package elements impact on consumer purchase decisions in dairy food products in Sri Lanka’ can be considered as the research problem. The purpose of this study was set to identify the impact of package elements on consumer purchase decision relating to Dairy product industry in Sri Lanka .Among several elements of packaging, only five elements were considered based on reviewed literature and those are package color, size, material, printed information and package innovation. Qualitative research design has been chosen and data was gathered using questionnaire targeting 150 respondents in Colombo and Gampaha Districts. Sample was selected by using convenience sample technique. Researcher developed five hypotheses and all null hypotheses were rejected based on the correlation coefficients derived from collected data set. Empirical results show that, from five elements of packaging, printed information on dairy product package is the prominent factor which impact to consumer purchase decision. Finally overall results of research suggest that there is an impact of package elements when consumers make the purchase decision on dairy products.