Commerce and Management

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    COOPERATION NETWORK CLIENT- FOURNISEUR AND PERFORMANCE OF PARTICIPATING COMPANIES: INTEGRATION OF CULTURAL CONTEXT.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Djamen, R.
    The network is a polysemous notion which, whether it is the object of a plentiful literature, remains complex to understand. We can define this concept, also known under the appelation of " virtual company " (Byrne, on 1993), " reticular organization " (Paché and Paraponaris, on 1993), " modular company " (Brilman, on 1995), or still " begun transactional " (Frery, on 1997), " as an implicit or explicit association of agents, industrial companies and services(departments), institutions evolving in domains often complementariness and having for object to move closer to varied resources, to develop relationships of trust between the members of these groups and to reduce the costs of obtaining of these resources, decreasing in this fact the short and long-term uncertainty on the market " (OECD, on 1993, in Joffre, on 1998). The cultural context is indeed at the heart of the shares of cooperation, although this dimension is untold, as if it was obvious, as if the common objectives transcend these differences of conception and management of the collective action, as if the willingness was enough, or as if the common professional culture (entrepreneur, jurist, etc.) allowed a natural dialogue between the peers. This research aims at encircling the ins and outs of the normative impact of the theories of the cooperation. She results in the perspectives in commercial transactions of B to B even in international transactions (deals), in particular by proposing a railing of reflection for the adaptation to the specific contexts. She results naturally in tracks of deepening of the interrogation on the cultural context in the interbegun ways of cooperation.
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    CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P.
    Channel management is a term used to describe how companies gain control of multi-step, complex distribution channels to maximize revenues and reduce costs. Channel-management activities have historically been a challenge for the manufacturer. The purpose of this paper to assesses the impact of channels of distribution and channel management in print media whilst taking cognizance of the mediating effect of supply chain management. The study was undertaken in India with the sample of 450 respondents who are in Newspaper industry, Tamilnadu, India. Data has been collected through questionnaire which was evaluated using AMOS (Analysis of Moment Structure) to validate the conceptual framework. The findings reveal that channels of distribution and channel management have significant impact on the processes of newspaper production and distribution. Hence, the model structure adopted in this study fits well and confirms that attention should be given regarding the need for global coordination of products, production and distribution. This paper’s contribution is not as much in offering a schema as it is in suggesting an analytical plan/process that helps in visualizing structures and associated strategies de novo.
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    Implementation of a Cross Docking System to Coca Cola Beverages Sri Lanka
    (Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Sanjeewa, H.K.A.C.; Ratnajeewa, D.R.
    The Coca Cola Beverages Sri Lanka Limited is a leading multinational carbonated soft drink manufacturer in Sri Lanka. It is involved in almost the entire supply chain process; from manufacturing to distribution. Therefore use of proper supply chain management practices is essential. Warehousing and distribution which is a main part of the supply chain plays a vital role in its operation. Since all the finished goods have to be delivered to distributors around the country, its transportation cost is considerably high. The aim of this research is to reduce transportation cost by implementing the supply chain management concept of cross docking. Secondary data collected from company records and systems were used for the analysis. The current transportation cost and the transportation cost through the cross docking center is calculated and analyzed through a comparison. Then a cost benefit analysis is done to analyses the feasibility. Through the analysis it is concluded that it is feasible to use the concept of cross docking and many additional benefits which include time saving, better service levels and reduction of contribution to the carbon foot print. Finally recommendations are given to establish and carry out the cross docking operations.