Commerce and Management
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Item Factors influencing on use of E-banking among Customers of Regional Development Bank in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Kariyapperuma, K.A.D.J.C.; Wickramasinghe, C.N.The facility of E-banking has been arrived to the current context as an innovation of technological and telecommunication enhancement for some state and commercial banks in Sri Lanka in different manner. As a state special mentioned bank, Regional Development bank which commence especially in rural areas is in the initial stage, of introducing that facility to its customers providing only ATMs and mobile banking in primary stage. In this research it is intended to find what are the reasonable factors influence the use of E-Banking among customers in Regional Development Bank where the customers has low literacy and technology adaptation. The research is based on determining the level of E-banking adaptation in RDB and identifying the difference of willingness to adopt E-Banking between RDB customers and other banking customers who are using E-Banking. Determining the factors effect on adaptation of E-banking is another objective of doing this research. The Technology Acceptance Model (TAM) (Davis, 1989; Davis, Bagozzi, & Warshaw, 1989) is the primary model which is used to incorporate with the research. For this research the two samples of data will be gathered. With the sample of sixty from RDB customers and the sample of forty, the customers who are currently experience of using E-banking in other banks in the Gampaha District will be used to gather date by providing a questionnaire. The 2nd sample of 40 is used as a control group. There are three designs will be used to complete this research such as Descriptive, T- test and Regression. This research is used to find the gap between the adaptations to use of E-banking among customers in Regional Development Bank since it is in the initial stage of introducing E-banking facility to its customers who are low in literacy and technology.Item International Advertising in Multiple Cultures: A Review(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Athapaththu, H.K.S.H.International advertising entails dissemination of a commercial message to target audiences in more than one country. International advertising can, therefore, be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. In some cases the advertising message relates to the firm and its activities like its corporate image. In other cases, the message relates to a specific product or service marketed by the firm. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. Based on these differences in target audiences firms or the advertising agencies need to consider different degrees of two types of advertising strategies, standardization and adaptation.